Amazon has rolled out a live streaming video feature for promoting products on its shopping platform.
Amazon.com Inc on Friday rolled out a live-streaming video feature for promoting products on its shopping platform in India, using a format already popular in China to boost sales in Asia’s third-largest economy.
The company partners with social media influencers to host live streams where they can interact with customers and also offer limited time offers.
Livestream shopping events are hugely popular in China, with those on Alibaba Group Holding’s Taobao and Bytedance’s Douyin driving millions of dollars in sales.
YouTube also expanded livestream shopping in July by allowing eligible creators to link their Shopify Inc profiles so viewers can make purchases without leaving the video platform.
“With the launch of Amazon Live, we want to make the shopping experience exciting and meaningful for our customers,” said Kishore Thota, director of customer experience and marketing at Amazon India.
(This story was not edited by DailyExpertNews staff and was generated automatically from a syndicated feed.)
