The company, which sold around 6,400 cars last year, a handful of which were in India, is looking to grow its presence in the country in terms of retail and model range. The company even wants to launch its electric car here, which will be on the market in 2025. Gregory AdamsAsia president of Aston Martin, told TOI.
The automaker expects the growing number of millionaires and billionaires in the country to drive demand for its luxury cars in the market, which is showing signs of strong growth in expensive purchases. “India is one of the high potential markets that we see globally, and we want to expand here with new cars, including electric cars as they are introduced globally,” Adams said while introducing the DB12 coupe in the country with a price of Rs 4.6 crore (ex-showroom Delhi).
He said that while the company currently has a presence in the market with one showroom in Delhi, it has plans to expand it.
“The way we see it, we see the number of ultra-high net worth individuals in India doubling in the coming years. Indian customers are discerning and similar to those in other major developed markets. We want to expand here beyond our current location and also want to establish a national sales office here soon.”
The company currently sells two cars in India – the DBX550 SUV priced at Rs 4.5 crore and the DBX707 SUV retailing for Rs 4.9 crore.
“We are introducing the plug-in hybrid Walhalla next year, and then all-electric in 2025. We are working with Lucid on the selected powertrain components for the battery-electric vehicles,” said Adams.
The super luxury car market in India is limited to a few hundred models from companies like Ferrari, Lamborghini, Bentley and Rolls Royce, but companies believe volumes will grow as more models are introduced in the country and the economy grows.