NEW DELHI: South Asia’s leading logistics company Blue arrow has named its express service in India – Dart Plus – as Bharat Dart. The change comes at a time when Bharat is increasingly used at government events and there is speculation that the country’s name could be changed from India to Bharat.
“This strategic transformation marks a momentous milestone in Blue Dart’s ongoing journey and underlines its unwavering commitment to serving the diverse needs of Bharat. Bharat Dart is a time-sensitive delivery service…. Blue Dart’s decision to rebrand this service follows an extensive discovery and research process aimed at aligning with the evolving needs of its customers,” Blue Dart said in a statement declaration.
Blue Dart says it has significantly expanded its serviceable locations in India, with a special focus on tier II and tier III cities. Pablo Ciano, CEO-DHL eCommerce, said: “As India approaches its centenary year in 2047, the focus on e-commerce and logistics has become critical…. We firmly believe in the enormous potential of showcasing the unique products and services offered by Indian small businesses MSMES in Tier II and Tier III cities globally, powered by our seamless delivery solutions. This vision fits seamlessly with the government’s ‘Make in India’ initiative.”
Blue Dart MD Balfour Manuel said: “…This rebrand represents an exciting transformation for us as we continue to serve the entire country. Bharat Dart is the first step in a new and exciting chapter for our company and our nation.”
“This strategic transformation marks a momentous milestone in Blue Dart’s ongoing journey and underlines its unwavering commitment to serving the diverse needs of Bharat. Bharat Dart is a time-sensitive delivery service…. Blue Dart’s decision to rebrand this service follows an extensive discovery and research process aimed at aligning with the evolving needs of its customers,” Blue Dart said in a statement declaration.
Blue Dart says it has significantly expanded its serviceable locations in India, with a special focus on tier II and tier III cities. Pablo Ciano, CEO-DHL eCommerce, said: “As India approaches its centenary year in 2047, the focus on e-commerce and logistics has become critical…. We firmly believe in the enormous potential of showcasing the unique products and services offered by Indian small businesses MSMES in Tier II and Tier III cities globally, powered by our seamless delivery solutions. This vision fits seamlessly with the government’s ‘Make in India’ initiative.”
Blue Dart MD Balfour Manuel said: “…This rebrand represents an exciting transformation for us as we continue to serve the entire country. Bharat Dart is the first step in a new and exciting chapter for our company and our nation.”
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