Cadillac expects one of every three vehicle sales to be EVs in 2025

San Francisco-Cadillac expects that almost every three vehicles it sells in the US this year are fully electric models, because the automaker continues to expand its EV-line-up, despite industrial-wide slower than expected acceptance of the vehicles.

The General Motors The luxury brand is expected to offer five electric vehicles by the end of this year, including the recently launched Escalade IQ and Optiq entry -offsover. They join the Cadillac Lyriq, which will be followed later in the year by the three rowed Vistiq Crossover and the tailor-made, $ 300,000-plus Celestiq car.

“The momentum is real,” Brad Franz, marketing director of Cadillac, told CNBC. “We're going to ride that momentum and we are not launching the vehicles to redistribute the company [internal combustion engines] and EV portfolio. It is to grow the company. “

Cadillac focuses on EVs to postpone between 30% and 35% of its total domestic turnover in 2025, said Franz. That would be a remarkable increase of 18% of the American turnover, or 29,072 vehicles, in 2024.

EVS represented 8.1% of the approximately 16 million vehicles sold in the US last year, according to Cox Automotive. That was lower than the 10% analysts who are expected to start the year.

The extra EVs and the expected increase in turnover follow Cadillac Walking Back plans to offer only fully electric vehicles in 2030. Instead, the company said that the elimination of gas-driven vehicles will be determined by the customer's demand, but that it would still offer a complete line-up of EVs.

Cadillac is one of the many brands that leave plans to sell EVs exclusively in the coming years, because the adoption of the consumers of the vehicles did not take place as quickly as previously expected. There is also increasing concern about EV sales in the midst of the lack of federal support of President Donald Trump for the vehicles.

“Our EV portfolio will supplement our gas force of the portfolio and bring new customers to the brand,” Franz said during a media event to launch the Escalade IQ and Optiq. “It is our dedication to choice and offering a choice of customers.”

Cadillac's American turnover rose by 8.8%last year, led by more than the triple turnover of the Lyriq, which was for the first time for sale at the end of 2022.

The Escalade IQ, including a larger “L” version, and Optiq are important new “book aid” vehicles for the car manufacturer, which wants to be the best -selling luxury EV brand in the country. The company does not record TeslaThat is the best-selling EV brand in the US and has some vehicles at similar price points such as Cadillac, in its definition of 'luxury'.

“Optiq and Escalade IQ are going to rise very quickly,” said Franz. “We take everything that Escalade means on the market today and now offer it as an EV Halo that will recognize and trust customers.”

The Escalade IQ, starting at around $ 130,000, is the largest fully electric SUV offered by a car maker. It has been set to test the large SUV market for EVs, while it expands the arrangement of the best known and highly profitable vehicle from Cadillac. The vehicle has similar design instructions such as the other EVs of Cadillac, as well as the gas -powered escalade.

The Optiq will act as the “gateway” entry level EV, starting at around $ 55,000-accident $ 4,000 less than the larger Lyriq. It is going to be an increasingly competitive electric crossover segment, which is currently led by the Lyriq.

The OptiQ will also make a new partnership debut with Dolby Laboratories For the “Atmos” of the audio company, a surround sound technology that initially debuted for theaters. The system will grow over the line -up of Cadillac.

Cadillac expects the Lyriq-produced in Tennessee-de Best-selling EV, despite the fact that the Optiq is less expensive, Franz said.

The Optiq is produced in one of GM's plants in Mexico. Franz refused to comment on how potential rates of 25% are threatened by Trump on vehicles from Mexico, is expected to influence the sale of the vehicle.