Mary Barra, CEO and chairman of GM, speaks during an EV Day on March 4, 2020, at the company's technology and design campus in Warren, Michigan, a suburb of Detroit.
GM
General MotorsThe goal of producing 1 million all-electric vehicles in North America by the end of 2025 is in serious doubt, following comments from CEO Mary Barra on Monday.
The production capacity target for next year was one of the last EV targets the automaker did not cut or withdraw, as demand for EVs has not grown as quickly as many companies, including GM, had previously expected.
“We’re not going to get to a million just because the market isn’t evolving, but we’re going to get there,” Barra said Monday during a virtual CNBC CEO Council event. “We’re going to be customer-led.”
GM has said for more than two years that it would have production capacity for 1 million electric vehicles in both China and North America by 2025. Even after the company changed or withdrew several EV goals and product plans over the past year, it has continued to say it would install North American electric vehicle capacity.
A GM spokesman initially said Barra had not said the company would not meet its production capacity target. He was referring to the question about producing 1 million EVs, which was not the goal.
The spokesman later said the company would not reiterate plans for electric vehicle production capacity through 2025. The company has consistently said its electric vehicle plans will be flexible to meet demand.
More details about the automaker's electric vehicle plans could emerge when GM reports second-quarter earnings on July 23.
