According to a new study, Indian companies are the most trusted by the domestic population, followed by China, Canada, the US and the UK.
The Edelman Trust Barometer Special Report: The Geopolitical Business, released here on the sidelines of the World Economic Forum’s annual meeting, also showed that geopolitics is now a litmus test for business confidence.
The departure of companies from Russia has set a precedent and expectations for action in times of crisis are growing. In fact, fewer than 6 in 10 respondents now say geopolitics is a business priority.
At a time when the world is challenged by geopolitical conflicts, economic uncertainty, climate threats and social inequalities, there is now pressing pressure on businesses to respond to Russia’s invasion of Ukraine, the study finds.
In fact, nearly half of respondents (47 percent) have bought or boycotted brands based on the parent company’s response to the invasion of Ukraine; in addition, employees told us that if they think their employer is doing well in its response to the invasion of Ukraine, they will be more loyal (79 percent) and recommend that employer to others (80 percent).
In terms of domestic confidence in companies headquartered in each market, India tops the charts (89 percent, up 4 percent since January), followed by 82 percent in China and 70-76 percent in Canada. US and UK.
In the overall confidence index, taking into account trust in NGOs, business, government and the media, India now ranks second after China, down from third in January this year.
Globally, scientists have emerged as the most trusted category, while the United Nations is the only reliable global institution.
The survey was conducted between April and May in 14 countries with 14,000 respondents.
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