Instagram is getting a payment feature that will allow users to buy via direct messages from small businesses, parent company Meta Platforms Inc said Monday.
Users of the photo-sharing app should message the company, add adjustments if necessary, and place the order in chat, Meta said.
They can also track the order and ask the company any follow-up questions in that same chat thread.
The feature furthers Meta’s drive to expand its e-commerce offerings.
Earlier in 2020, the social media giant launched Shops as a way for people to find and buy products on Facebook and Instagram.
Instagram’s new feature also makes it possible to use Meta’s payment service Meta Pay to complete purchases, the company said.