Partha Sinha, President, Response, BCCL – Publisher of the DailyExpertNews and the Economic Times – was elected Vice Chairman. Sudhanshu vesselsdeputy director of Pidilite Industries, was appointed honorary treasurer.
“Leading ASCI at this time is a privilege. We are in the midst of an extraordinary opportunity to reimagine what responsible advertising means and how consumers need protection in the digital age. ASCI is at the forefront of this effort as it joins the industry shapes,” said Gupta.
ASCI is the leading self-regulatory organization in India and deals with communication guidelines in both offline and online advertising. It recently launched the ‘ASCI Academy’ to encourage self-regulation during the creative process.