McDonald's Shamrock Shake
Source: McDonald's
McDonald's Leans on the nostalgia of customers for his McDonaldland characters to stimulate the sale of his Shamrock Shake.
The company said on Tuesday that Grimace will reunite with his Irish uncle, uncle O'grimacey, who removes the mascot from the spotlight after decades. McDonald's originally created uncle O'grimacey in 1975 to promote the Shamrock Shake, but he has not been seen since the mid -1980s.
The Shamrock Shake, a seasonal staple for more than 50 years, returns annually to American restaurants for St. Patrick's Day. The Milkshake will return on February 10. This year, 25 cents of every Shamrock Shake sales go to the charity settings of Ronald McDonald House.
That same day the shake will be re -launched, the fast food giant is expected to report his results in the fourth quarter. McDonald's turnover has difficulty bouncing back since the Centers for Disease Control and Prevention, in October in October in October in October, even after the health agency declared the crisis. A viral moment, such as the return of Uncle O'grimacey, could stimulate traffic to his restaurants and raise sales from their malaise.
Uncle O'grimacey's appearance again marks the third time since the viral Grimas birthday meal that the chain has used his retro mascots in marketing. The company mentioned the spin-off brand COSMCs, after the McDonald's lover Alien who appeared in advertisements decades ago. And when McDonald's launched his “Best Burger” initiative to spread the word about changes in his cheese burgers and Big Macs, the company sent the Hamburglar on a cross -country ski tour.
But Grimace remains the star. His birthday meal, complete with a purple milkshake, helped McDonald's quarterly sale of the same store in the same store in the spring of 2023 more than 10% to climb.
And Grimace has held the worship of the public. Last year he became a lucky base for the New York Mets during the most recent season of the professional baseball team. After Grimace had thrown away the first throw for a match in June, the Mets went on a winning series, making the mascot appeared during the games by the play -off push of the team.
Uncle O'grimacey disappeared after the company called back the use of the McDonaldland mascots. A rumor, however, has spread the internet in recent years and said that Uncle O'grimacey was not used publicly after an actor who played the mascot in Philadelphia made comments to support the Irish Republican army; There is no indications that the incident actually happened.