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Meta Platforms is exploring a plan that would allow users in the European Union to pay as much as $14 to gain access ad-free versions of Instagram or Facebook or agree to personalized ads for the free versions, the Wall Street Journal reported Monday.
Under the plan, Meta on desktop would charge about 10 euros ($10.46) per month for a Facebook or Instagram account, and about 6 euros for each additional linked account, the report said, citing people familiar agree with the proposal.
On mobile devices, the price for a single account would rise to around $13 as Meta would take into account commissions charged by Apple and Google’s app stores, WSJ said.
The social media The company was fined €390 million by Ireland’s Data Privacy Commissioner earlier this year and told it cannot use the so-called ‘contract’ legal basis to send users ads based on their online activities.
Meta subsequently said it planned to ask users in the EU for their consent before allowing companies to target ads, to address some evolving regulatory requirements in the region.
Meta has now told European regulators that it hopes to roll out the ad-free plan, which it calls ‘subscription without ads’ (SNA), to users in Europe in the coming months, the report said.
A spokesperson for Meta told the Journal that the company believes in “free services supported by personalized advertising” but is “exploring options to ensure we meet evolving regulatory requirements.”
Meta, the Irish Data Protection Commission and the European Commission did not respond to Reuters requests for comment outside regular business hours.
The New York Times first reported that Meta was considering paid versions of Facebook and Instagram without ads for users living in the EU, without providing details on how much they would cost.
Under the plan, Meta on desktop would charge about 10 euros ($10.46) per month for a Facebook or Instagram account, and about 6 euros for each additional linked account, the report said, citing people familiar agree with the proposal.
On mobile devices, the price for a single account would rise to around $13 as Meta would take into account commissions charged by Apple and Google’s app stores, WSJ said.
The social media The company was fined €390 million by Ireland’s Data Privacy Commissioner earlier this year and told it cannot use the so-called ‘contract’ legal basis to send users ads based on their online activities.
Meta subsequently said it planned to ask users in the EU for their consent before allowing companies to target ads, to address some evolving regulatory requirements in the region.
Meta has now told European regulators that it hopes to roll out the ad-free plan, which it calls ‘subscription without ads’ (SNA), to users in Europe in the coming months, the report said.
A spokesperson for Meta told the Journal that the company believes in “free services supported by personalized advertising” but is “exploring options to ensure we meet evolving regulatory requirements.”
Meta, the Irish Data Protection Commission and the European Commission did not respond to Reuters requests for comment outside regular business hours.
The New York Times first reported that Meta was considering paid versions of Facebook and Instagram without ads for users living in the EU, without providing details on how much they would cost.
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