Reliance Brands Ltd (RBL) said Monday it has entered into a long-term franchise agreement with Tod’s SpA to become the official retailer of the Italian luxury lifestyle brand for the Indian market.
Under the agreement, RBL will be the official retailer of the brand in all categories, including shoes, handbags and accessories in the Indian market, a joint statement said.
In addition, RBL would also take over the management of Tod’s existing stores in India, which have been present in the country since 2008 with mono-brand stores in DLF Emporio, New Delhi and Palladium, Mumbai and the multi-brand e-commerce platform Ajio Luxe.
“The management of existing channels will be taken over by RBL and the focus will be on increasing the brand’s potential in the market and strengthening their digital presence,” the statement said.
Commenting on the development, RBL MD Darshan Mehta said Tod’s has created a unique space for itself on the global luxury front.
“A name that evokes images of luxury leather and soigne materials, we are delighted to partner with the brand to uphold its core values of exceptional quality, craftsmanship and effortless elegance in the Indian market,” he said.
Tod’s General Brand Manager Carlo Alberto Beretta said: “We are very pleased to partner with the country’s leading luxury retailer as we believe that our shared passion for quality and a modern and sophisticated lifestyle will allow us to realize the potential of this to fully express this important cooperation.” †
RBL is a subsidiary of Reliance Retail Ventures Ltd, the retail arm of Reliance Industries Ltd (RIL). It began operations in 2007 with a mandate to launch and expand global brands from luxury to premium fashion and lifestyle segments.
Over the past five years, RBL has also invested in building and operating homegrown Indian designer brands.
Tod’s distribution network, listed on the Milan Stock Exchange, includes 318 DOS (directly operated stores) and 88 franchise stores worldwide. It was founded more than a century ago as a small shoe factory in Casette D’Ete.
All Tod’s products are made entirely in Italy, a distinctiveness that has been preserved for generations.