New Delhi:
Reliance Retail has teamed up with General Mills, a leading US-based multinational manufacturer of branded processed consumer food products, entering the high-growth snacks segment following its ambition in the FMCG segment.
Outgoing FMCG arm Reliance Consumer Products Limited (RCPL) announced its entry into the Western snacks category on Friday with the launch of Alan’s Bugles in the Indian market.
“For the first time ever, snackers in India can enjoy Bugles, the international corn chip brand with over 50 years of history, owned by General Mills and available in major global markets including the UK, US and the Middle East,” said a joint statement.
Under the Alan’s Bugles brand, RCPL offers a premium snacking experience, which will be available at pocket-friendly prices starting at Rs 10 in flavors such as Original (Salted), Tomato and Cheese.
RCPL will launch Alan’s Bugles in Kerala and will gradually expand across India.
RCPL spokesperson said the launch of Alan’s snacks range, starting with Bugles, is another step towards expanding our presence in the FMCG market.
“With the launch of Alan’s, we aim to ensure that the aspiring Indian consumer can taste and enjoy a rich and premium offering to meet their snacking needs. We intend to actively participate in the growing western snacks market with an increased focus on flavor profile and overall experience,” he said.
Sheshadri Savalgi, Chief Financial Officer of General Mills India, said: “General Mills is delighted to have one of its globally most loved brands – Bugles – in India. Bugles are iconic cone-shaped corn chips with a light and airy crunch. We are looking forward to looking forward to seeing snack lovers across India enjoying Bugles loved by consumers around the world!” RCPL, the FMCG arm of the country’s largest retailer, Reliance, is expanding its portfolio.
It had recently acquired several businesses, including beverage brands Campa, Sosyo and Raskik, daily necessities under Independence, confectionery under Toffeeman, cookies under Maliban, and home and personal care products under Glimmer and Dozo.
Reliance formulates ambitions to be a relevant player in the USD 110 billion Fast Moving Consumer Goods (FMCG) segment.
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