The logo of the coach of the American fashion brand can be seen in New York on November 19, 2024.
Charly Triballeau | AFP | Getty images
Shares of coach parent Carpet work On Thursday, about 12% scored after the company had defeated the sales expectations of the holiday quarters and had increased the prediction of the entire year.
The Fashion and Accessories company said it now expects a turnover of more than $ 6.85 billion, which would be about 3% higher than the previous year. It expects a profit per share of $ 4.85 to $ 4.90. It previously had a turnover of more than $ 6.75 billion and profit per share of $ 4.50 and $ 4.55 predicted.
Tapestry's strong results come less than two months after it had called a merger CapriAfter planning to appeal against the blocked deal. The agreement, for which companies had fought in court, is said to have married the two largest luxury houses in America and put six fashion brands under one company: Tapestry's coach, Kate Spade and Stuart Weitzman with Capri's Versace, Jimmy Choo and Michael Kors.
The results of Tapestry are also in stark contrast to capri's. In Capri's Holiday Quarter, which reported the company on Wednesday, the sale of Versace and Michael Kors with double digits. CEO John Idol took part of the debt and said that the company had made missteps-included cutting cheaper accessories that helped to bring in newer customers.
This is what Tapestry reported for the tax second quarter that ended on December 28 compared to the estimates of Wall Street, according to a study among analysts by LSEG:
- Profit per share: $ 2.00 adapted versus $ 1.75 expected
- Turnover: $ 2.20 billion versus $ 2.11 billion expected
Coach remained the best performer of the company in the holiday quarter, with a turnover of 11% year after year. Kate Spade and Stuart Weitzman have yielded weaker results, with turnover from 10% and 15% respectively.
During the company's profit call on Thursday, Tapestry CFO Scott Roe said that the company's guidelines include the impact of an extra rate of 10% on goods imported from China in the American at the beginning of February 4. He said that this was not expected to be one Material will have an effect on the results of the company, because it has a very limited production in China.
Carpet has no production in Canada or Mexico, he said. Roe had said that the profit of the Tapestry will be impeded at the beginning of November that less than 10% of the purchase of the company will come from China.
Grow in itself
Tapestry looks in the company to stimulate growth, also by eradicating popular styles in the coach, investing in the reversal efforts of Kate Spade and focuses on customer acquisition in Europe.
During the company's profit call, CEO Joanne Crevoiserat said that Tapestry's accessories resonate with new and younger shoppers. Tapestry attracted around 2.7 million new customers in North America in the quarter and more than half of those customers were Gen Z and Millennials, she said.
One of the bestsellers of the company in the quarter, especially with newer and younger shoppers, was the Tabby, a shoulder bag that had made a coach in different colors and materials, she said. The newer New York collection of bags has also proved to be popular – including the Brooklyn, a shoulder bag that sells for $ 295, and the Soft Empire Carryall Bag 40, which sells for $ 695.
The largest market in Tapestry is North -America, with almost 70% of its quarterly sales from the region. Nevertheless, Europe stood out with its win in the holiday district. Turnover in the quarter increased by 45% in Europe, 3% in larger China and 4% in North America compared to the period of the year ago. Turnover in Japan, on the other hand, fell by 5% years after year in the quarter.
Crevoiserat said that Tapestry's “runway for growth is considerable” in Europe, because it has lower sale and fewer customers there.
Tapestry has performed his focus on Kate Spade, a brand trying to breathe new life into it. Eva Erdmann, formerly worldwide president of L'Oréal's Urban Decay Cosmetics, started in October as the new CEO of Kate Spade.
Crevoiserat said that carpet will reduce the number of handbag styles from Kate Spade by more than 15% this fall by more than 15% and “work to build blockbuster handbag families.” She said it is also aimed at using new, compelling items, not discounts, to stimulate the sale of Kate Spade.
“Lowering our level of promotional activity will be an important building block to solidify our brand and position it to scale in a healthy way in a healthy way in a healthy way,” she said.