Tom Brady.
Mike Ehrmann | Getty Images Sports | Getty Images
Legendary quarterback Tom Brady is putting his valuable watch collection up for sale.
The seven-time Super Bowl champion's collection will be available in December through Sotheby's auction house as part of “The GOAT Collection: Watches and Treasures from Tom Brady.”
The watches range in value between $12,000 and $800,000, and include a Patek Philippe, Rolex and IWC, as well as a custom Audemars Piguet timepiece.
“I have been so lucky to have had such an amazing journey in my career, and these watches and collectibles truly capture those unforgettable moments and all the hard work behind them,” Brady said in a statement. “I am excited to give fans and collectors the opportunity to own and cherish these special pieces from my journey, just as I have.”
Brady said his passion for timepieces started in high school after his parents gave him his first watch as a graduation gift.
“Just as he has mastered the language of football, he has dedicated himself to understanding the intricacies of watchmaking and in recent years has curated a range of beautiful, world-class timepieces that reflect his deep passion for collecting,” said Richard Lopez, senior specialist at Sotheby's. luxury watches.
It wasn't until Brady's first Super Bowl in 2002 that his collection really took off. Since then, he started buying watches to mark some of his biggest occasions.
Tom Brady's Audemars+Piguet watch goes up for auction at Sotheby's.
Source: Sotheby's
Highlights of the sale include a Royal Oak flying tourbillon with white gold and diamonds and Audemars Piguet bracelet. The piece was worn by Brady while at work Netflix special: “Greatest roast of all time.” The proceeds are expected to be between $400,000 and $800,000.
He will also say goodbye to his Richard Mille 35-03 “Baby Nadal.” The blue quartz-encased timepiece could sell for as much as $500,000.
Other lots include a rose gold Patek Philippe Nautilus that Brady has worn since purchasing it in 2017 and an IWC Pilot's Watch Top Gun edition “SFTI” model, which he wore during his final Super Bowl Championship parade in 2021, following his historic victory with the Tampa Bay Buccaneers of the National Football League.
“The collection is truly unparalleled; the stories they tell, the authenticity they embody and their historical significance elevate them beyond mere collectibles – these items are true pieces of sporting history,” said Brahm Wachter, Sotheby's head of modern collectibles.
Watches belonging to former NFL player Tom Brady are being auctioned at Sotheby's.
Source: Sotheby's
Demand for luxury watches spiked during the Covid-19 pandemic. Since then, prices have fallen dramatically.
According to EveryWatch, the world's largest watch market database, total sales have reached $493 million by 2024, an increase of 6% over the previous year's total sales.
The auction houses are also investing more in watches, with the major auction houses increasing their watch lots by 50% last year, according to EveryWatch.
