The BCCI has launched a tender for IPL 2023-27 media rights.© BCCI/IPL
Aiming at a windfall of nearly Rs 50,000 crore, the Indian Cricket Board released the media rights tender for the 2023-2027 IPL seasons on Tuesday. The BCCI will host an electronic auction for the new bidders for the first time in IPL’s history and will begin on June 12, said Jay Shah, the board’s secretary. “With two new teams, more matches, more engagement, more venues, we want to take #TataIPL to newer and greater heights,” Shah posted on his Twitter handle.
“I have no doubt that with this process there will be not only revenue maximization but also value maximization which will greatly benefit India Cricket.” Disney Plus Hostar is the IPL’s only live streaming platform in India.
With the expansion of IPL from 60 to 74 matches after the inclusion of the Gujarat and Lucknow franchises, there is likely to be a bidding war from its peers including Zee-Sony and Reliance Viacom 18.
The BCCI expects aggressive bids for the digital space between companies like Amazon Prime, Meta and YouTube.
The detailed terms and conditions are stated in ‘Invitation to Tender’ (ITT) which will be made available upon receipt of payment of a non-refundable fee of Rs 25 lakh excluding GST, the BCCI said in a statement.
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The ITT is on sale until May 10.
Interested parties are requested to email the payment details for the purchase of the ITT to [email protected], it added.
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