The Indian Premier League (IPL) media rights for the 2023-27 cycle generated a lot of hype recently as it was sold for over Rs 48,000 crore. In the IPL media rights e-auction, Disney Star retained the TV broadcasting rights with a bid price of Rs 23,575 crore. Reliance’s Viacom18 won the rights to package C with a winning bid of Rs 3,258 crore. As a result, Viacom, which also won the rights for package B with a payout of Rs 20,500 crore (Rs 50 crore per match for 410 matches), ended up paying Rs 23,758 crore for the entire package of digital rights. The package D, which included rights for the rest of the world, was won for a bid of Rs 1058 crore.
In the end, it was the BCCI that laughed its way into the bank, raking in a total of Rs 48,390 crore for the packs A, B, C and D.
However, former Pakistani cricket team captain Rashid Latif has made strong comments about the IPL media rights.
“It’s about business and not about cricket. This is not an ideal situation. If we have to give money, a lot of people make money. This is not about quality at all, it is totally business,” Rashid Latif said in a discussion on YouTube channel Caught behind.
“Call Indians and ask them how many hours they watched the matches (in IPL). This is business. I didn’t say anything else. Give a name, value of the product, etc. This is business. How much will it last.”
The franchise cricket league is currently a 10-team affair and there are talks of it possibly becoming a 94-game affair in the near future. BCCI Secretary Jay Shah responded to the development after the media rights e-auction.
“That’s one aspect we’ve been working on. Let me inform you that from the next ICC FTP calendar, IPL will have an official two-and-a-half month window so that all the top international cricketers can participate. We’ve had discussions with several and with the ICC,” Shah told PTI news agency.
As IPL is likely to get a larger window, this could mean further pressure on the international calendar. Former captain of Pakistan cricket team Shahid Afridi recently commented on the news.
“It’s all about the market. It’s about the economy. Your biggest market is India. What they say, it will be done that way and it will be done that way,” Shahid Afridi said in a show titled ‘Game Set Match’ on SAMAATV’s Youtube channel.
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