Three stocks are causing excitement among day traders who are counting on a Donald Trump victory next week. Retail investors have increasingly focused on Trump Media & Technology, Rumble and Phunware as stocks that could benefit if the Republican presidential nominee gains the upper hand. That's already sent names flying wildly — and they could expect even more when Americans go to the polls. Some of these stocks have clearer ties to the former president than others. Trump Media & Technology, which owns the alternative social media platform TruthSocial, trades under a ticker – DJT – which are also the initials for the business mogul-turned-politician. Phunware created Trump's campaign app, while Rumble is a video platform aimed at conservatives. To be fair, these trades are considered risky due to high volatility and poor financials. None of these companies made a profit in 2023. Trump Media, which has the largest market cap of the three, still represented less than 25% of the S&P 500's average share size of $37.6 billion. Furthermore, few, if any, Wall Street analysts gloss over these names. The latest NBC News poll also shows that the race between him and Vice President Kamala Harris is at a dead end. “Making financial bets based on which stocks you think will do best based on an election outcome is not new,” said Christopher Schwarz, a professor of finance at the University of California, Irvine, whose research focuses in part on retail traders. But when it comes to names like DJT, “these stocks have no fundamental reason to be at a price anywhere near the price they are at now.” Still, in the run-up to and immediately after the election, these names will undoubtedly make headlines and appear on forums like Reddit's WallStreetBets. CNBC has gathered more information on these names and what's driving some traders' interest: Trump Media & Technology The TruthSocial parent company has gotten the most attention given the nominee's stakes that were valued at more than $5 billion earlier this week. He owns approximately 114 million shares, which equates to ownership of more than half of the company. The stock has seen volatile trading in recent days as voting day approaches. Shares fell more than 20% on Wednesday, reversing course after rising more than 8% the day before. Before Wednesday, the stock was rallying ahead of the election. It pulled the shares out of a slump that at one point saw the price fall below $12. It closed at $51.51 on Tuesday. Shares are now up over 160% in October, which would be the first positive month since March. Year to date, they are up more than 140%. Trump Media has seen the highest daily net inflows from retail investors of the year in recent days, according to data analyzed by Vanda Research. This underlines the great influence on the name during the election meeting. On Tuesday alone, retailers were net buyers of Trump Media to the tune of $14.4 million. It's also the most talked about stock over the past seven days on WallStreetBets, the popular Reddit page for meme stock traders, according to data from Quiver Quantitative as of Wednesday afternoon. The stock has been mentioned more than 17,000 times on the forum this year, the company said. The U.S. president and vice president are largely exempt from the government's conflict of interest rules. Still, Trump would be the first to hold office while controlling a publicly traded company. His DJT holdings equate to almost 75% of his net worth. Trump has said he has no plans to sell his position. “There has never been, I think, a specific case where the potential future president of the United States is likely to have such a direct economic impact on certain companies,” said Schwarz of UC Irvine. Schwarz said there is no reason for Trump Media to even be publicly traded, given its business fundamentals and high price-to-sales ratio. Therefore, he said the trade is based solely on “speculation.” “Trump Media has no fundamental value – it is worthless,” he said. “That's why the outcome of the election probably has such a big impact on what the stock price is.” Trump Media reported a loss when looking at net profit and EBITDA in 2023. The company had 36 employees at the end of last year. Phunware and Rumble The other two stocks have a less direct connection with the Republican candidate. Phunware is billed as a mobile software and blockchain company. In addition to the Trump campaign app, Phunware also lists Marriott, Atlantis and the Mayo Clinic among its clients on its website. The stock has seen big swings over the past year, with prices rising above $24 and falling below $3. The company employed just 25 people at the end of 2023 and experienced losses that year when looking at net profit and EBITDA, according to FactSet. According to Vanda data, Phunware has also seen an increase in net inflows from ordinary investors in October. Shares are up more than 140% this month. By 2024, the economy is also up more than 80%, on track for a two-year losing streak. PHUN YTD berg Phunware, year to date All four analysts surveyed by LSEG have a buy rating on the stock. The average price target implies that the stock could rise almost 90% above $15. To be fair, price target estimates within this group vary widely – from as low as $8 to as high as $20. Rumble, on the other hand, hasn't seen a similar spike as November 5 approaches. Still, the company is seen as a Trump-linked play, given the video platform is popular among conservatives. The company employed just under 160 people at the end of last year and also posted losses on net profit and EBITDA in the year. It was made public in September 2022 with the support of PayPal co-founder Peter Thiel. Shares are up 13% in October, bringing year-to-date gains to 36%. Shares have traded in a tighter range over the past 52 weeks, between $3.33 and $9.20. The two analysts surveyed by LSEG both have a hold rating on the stock. Both have a price target of $8, which suggests the shares could rise more than 34% over the next year. — CNBC's Robert Frank and Fred Imbert contributed to this report.