The most searched for education category in 2021 was computer training institutes at 94 percent, followed by spoken English language classes at 91 percent and IELTS coaching at 83 percent across India. Overall searches for education services saw 90 percent YOY growth, a report from Just Dial Consumer Insights revealed.
The latest insights from Just Dial also suggest that most of the demand for IELTS coaching and tutorials is generated from Punjab. The number of searches generated from the four Punjab cities – Amritsar, Chandigarh, Jalandhar and Ludhiana – was 30 percent higher than what was generated by Delhi. Of the tier I cities, Delhi topped the demand list, followed by Ahmedabad and Hyderabad.
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Searches for computer training institutes continued to be the top draw among educational services, accounting for 60 percent of total searches. YOY demand growth in tier-I cities was also 60 percent, but in tier-II it was 142 percent. At Level I, Delhi was at the top of the question and together with Hyderabad, it contributed to nearly 50 percent of searches. Lucknow saw maximum demand under tier-II and along with Indore, Chandigarh, Bhopal and Patna took the top five spots.
The number of searches for spoken English lessons in Tier I and II remained the same, but the growth rate in Tier II exceeded that of Tier I. Demand growth in Tier II was 125 percent and in Tier I 75 percent. Delhi accounts for nearly a third of the demand from tier-I cities, while Indore, Patna, Nagpur, Jaipur and Chandigarh made up the top 5 tier-II that saw maximum demand rise.
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Prasun Kumar, CMO, Just Dial, commented on the insights: “It is encouraging to see how Just Dial has become the first point of contact for all students seeking specialized coaching and tutorials on a wide range of topics. We are managed to merge the entire offline coaching classes and institutes online even in the Tier II cities and towns of India.
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