The participation of gig workers increased by 3x in the year 2022 compared to the year 2021 (representative image)
Overall, the demand for gig workers has increased 10x, while gig worker participation has increased 3x in the year 2022 compared to the year 2021, according to the 2022 Taskmo report
The year 2022 is considered to be the most successful year for the gig economy to date. Opportunities, supply and demand accelerated, with work-life balance and flexibility remaining a key priority. According to the report, gig worker participation has tripled while demand for recruiting has increased tenfold for various reasons.
Multiple waves of business, from major layoffs to undeclared work to layoff season, have played a major role in helping the market for flexible hiring and working pick up. Until 2021, when the gig economy was synonymous with the worker, the year 2022 changed the circumstances and the scenario. With a 7x increase in demand for white-collar workers, the hiring of white-collar giants has gained momentum compared to the year 2021. Taskmo witnessed a sharp increase in the demand for white-collar workers for the positions of administrative assistants, industry experts for e-commerce companies , technical skill workers, analytics and data scientist. Whether this is a positive transformation or the necessity of the hour, the gig economy is constantly rewriting the hiring and employment scenario across the globe, Indian companies are increasingly looking for gig workers to fill roles in business development, field service, last-mile delivery, digital promotion, brand promotion and micro-influencers. Overall, the demand for gig workers has increased 10x, while gig worker participation has increased 3x in the year 2022 compared to the year 2021, according to the 2022 Taskmo report.
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It is promising to see top recruiters have strengthened their roots in Tier-2 and Tier-3 cities, while Pondicherry, Mirzapur, Patna, Jabalpur and Kanpur pick up their way into gig jobs, while metro cities continue to maintain growth momentum for gig workers. The gig economy is a big draw for full-time work because of the flexibility and independence it offers. Taskmo: A gig discovery platform, currently has over 49% of gig workers under the age of 25. Also according to the report, youth participation in the GM economy increased eightfold between 2019-2022. A majority of the youth opting for gig jobs belong to Tier-1 cities such as Bengaluru, Delhi, Mumbai, Hyderabad and Chennai. Bengaluru is the most preferred work location and Chennai the least. Since Bengaluru is also a startup hub, the opportunities for blue-collar and white-collar gig roles are much higher.
“As the concept of performing gains wide acceptance, there has been an increase in the participation of young people, who prefer to take on performing. The career paths of young professionals today would be nothing like those of the 2000s. Gig helps individuals discover their true potential, talent and preferences. Younger generations are also more open to exploring varied possibilities. It’s good that they don’t want to limit themselves to work with boundaries,” says Prashant Janadri, co-founder of Taskmo.
Female participation has risen from 18 percent to 36 percent, a remarkable 2x growth this year. Gig continues to be a flexible working model for working women in India, who can choose their job based on their area of interest, location, availability and experience. Women have primarily been employed in roles related to customer support, content control and moderation, remote sales, and audits and surveys.
The main reasons for this gig growth could be the flexibility of working hours, extra income, the lower barrier to entry or portfolio development to match gig jobs, but in the end it is a win-win situation for both employees and companies. Companies are looking for more sustainable, less time-consuming and more pocket-friendly ways to hire staff, while employees are looking for a more relaxed work model and want to take control of their work life by striving to create an ideal working environment. life balance. Young talents ask for more flexibility and independence. Not only where and when they work, but also in the work they do and for whom.
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