Flipkart, India’s own e-commerce marketplace, offers mentorship, internship and research grants to Indian Institute of Technology (IIT) Delhi students and faculty. The institute and the e-commerce platform have worked together.
As part of the MoU, Flipkart will offer research grants and market insights to the Foundation for Innovation and Technology Transfer (FITT) to develop prototypes and publish research papers in collaboration with Flipkart’s teams in the areas of social trading, product recommendation to resellers and the journey of discovery. of consumer products.
Flipkart and FITT will also jointly undertake a number of other initiatives, including hosting seminars, offering conference travel grants, and internship and mentorship opportunities. “These collaborations aim to create industry-focused applied research on some of the most compelling issues of online commerce, helping to make e-commerce accessible to more consumers and merchants,” the e-commerce company said.
According to a November 2021 report by Recogni, India is likely to have 228 million native consumers through social commerce by the end of 2022, a 45 percent jump from its 2021 user base. This requires research and understanding of how the next group of consumers will use e-commerce. will explore through social interaction, as well as learn about user contributions to product recommendations during this journey.
Mayur Datar, Chief Data Scientist at Flipkart, said: “As an organization committed to solving problems for India, we have developed numerous industry-leading capabilities over the years and continue to push the boundaries to delight customers and to create shared value for the ecosystem partners.In this pursuit, we are excited to partner with IIT Delhi to co-develop capabilities that play a critical role in revolutionizing the future of social trade.This will also empower the students, scientists and professors provide the opportunity to gain real expertise and build innovative solutions that lead to ecosystem development.”
“FITT works with industry to strengthen research translation and knowledge transfer for socio-economic empowerment. In this context, we are excited to partner with Flipkart, a homegrown e-commerce marketplace to explore open innovation opportunities to create valuable business solutions for millions of customers,” said Dr. Anil Wali, Managing Director, FITT.
Flipkart has previously forged several academic partnerships with leading institutes including Indian Institute of Science (IISC), IIIT Hyderabad, IITs (Kharagpur, Patna, Bombay and Kanpur) and IIMs (Ahmedabad and Kolkata). Flipkart also cooperates with some foreign universities such as Carnegie Mellon University and the University of California, San Diego.
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