The Indian Institute of Management Ahmedabad (IIM A) may soon have two new logos, one for international audiences and another for domestic, but the move has drawn criticism, who claim the decision was made without consulting faculty members. In this regard, a letter was signed on Wednesday by 45 professors from the institution who oppose the move.
The respective logo was adopted in 1961 by IIM Ahmedabad upon the establishment of the institute. The logo features a ‘Tree of life’ motif, inspired by a beautifully carved stone lattice jaali or grille of the Sidi Saiyyed Mosque in Ahmedabad which was built in 1573 AD. The logo also has a Sanskrit verse Vidya Viniyogadvikasa, which means development through the dissemination or application of knowledge.
In the new logos, the impression of the mosque’s grille is present, but less prominent. While Sanskrit shloka is only in the international logo.
The letter to the board of directors of the institute (BvG) states that the news of the logo change came as a surprise to the faculty: “The faculty members of IIM-A were informed in the Academic Council of March 4 of the proposed change to the IIM-A logo. It appears that the IIM-A board has approved this change and two new logos have already been registered.”
The written letter further states: “The logo is our identity – the jaali and Sanskrit verse define us and our Indian ethos. To us it is a symbol of our Indianness, our connection to “vidya”, our link to the Institute.”
The faculty calls it a commitment to “vikas” (development) of the country, industry, society, the students and the management discipline and claims that the current logo is their philosophy and mission statement. “Any change therein, whether in artistic rendition or change in verse, is an attack on our identity,” the teachers wrote.
The faculty further states that the logo change will have far-reaching implications and long-term consequences for the institution’s brand and its stakeholders.”
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