As state governments across the country lift restrictions on school reopening, searches for admission to preschools and preschools have seen a spike, according to a report by Just Dial Consumer Insights. Searches for kindergarten admissions skyrocketed 159 percent year over year, while those for preschools rose 128 percent YOY.
Mumbai saw a maximum number of applications for admission to kindergarten and playgroups. Total searches for kindergarten and preschool admissions grew by 154 percent in tier-II cities and tier-I by 111 percent. The number of searches in tier-II cities has grown significantly and now remained marginally higher than tier-I.
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The increase in searches in tier II cities also reflects the fact that searches for kindergartens grew by 200 percent and preschools by 149 percent. In tier I cities, searches for kindergartens increased by 162 percent and preschools by 102 percent.
Of the first-rate cities, Mumbai, which saw the strictest lockdown as it was hit hardest by Covid-19, saw the maximum number of searches for kindergarten admissions, followed by Delhi and Pune. Ranchi, Coimbatore, Chandigarh, Lucknow and Nashik were the top 5 cities with maximum demand for kindergartens among Tier-II cities.
Mumbai also saw the most searches for preschools, followed by Delhi and Hyderabad. Of all Tier-I cities, Delhi saw the maximum growth in searches at 124 percent. Chandigarh, Patna, Jaipur, Lucknow and Ludhiana were the top 5 cities and towns in the ranking with the maximum number of preschool searches.
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“It is encouraging to see our school system returning to physical mode as a result of the pandemic after a long period of online classes. Search trends on Just Dial indicate that the demand for admission to preschools and kindergartens is skyrocketing. The total number of searches related to preschools and nurseries increased by 131 percent on Just Dial nationwide. The increase in searches on the platform is also a testament to its success in helping parents get the best information online so they can make the best decision for their kids,” said Prasun Kumar, CMO, Just Dial .
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