Mudra Institute of Communications (MICA) Ahmedabad along with edtech company upGrad has launched the 50th cohort of its advanced certificate program in digital marketing and communications. Triggered by rising demand, the majority of students enrolling in the digital marketing program include early-to-mid-level professionals who have evaluated upskilling options for progressive career growth, the edtech claims.
In the span of 5 years, the partnership has enrolled more than 10,000 students and counts toward a fully online program and has enabled an unprecedented maximum salary increase of 300 percent upon program completion, it added.
According to upGrad Data Labs (an internal branch of producing business-specific data-driven reports and insights), 87 percent of upGrad students who completed the digital marketing program in Q3FY22 have achieved meaningful career results in the form of salary increases, promotions, job changes, etc. … at top Indian and international companies. Taking it up a notch, UpGrad alumni are also placed at companies like Amazon, Swiggy, Google, Flipkart, American Express, and Microsoft, just to name a few.
Excited about the development, Mayank Kumar, Co-Founder and MD, upGrad said, “What started years ago is now reaping its rewards. The 10,ooo+ learners who trusted us throughout their LifeLongLearning journey testify to the flexibility and feasibility the program offers Operating in times when online education no longer plays second fiddle to the traditional learning system, but has emerged as a viable option to skip career layoffs, none of this would have been possible without the forward-thinking leadership at MICA Ahmedabad, whose support and trust in upGrad have enabled us to achieve milestones year after year.”
dr. Shailendra Raj Mehta – President and Director of MICA said: “We are delighted to partner with upGrad, who have helped us create a skilled talent pool through our online program. All these years of working together have produced strong results in terms of career outcomes for our students, and as we progress, we can expect a skilled crop of marketing professionals to emerge as the next generation leaders to meet the industry challenges ahead. .”
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