New Delhi: The Central Consumer Protection Authority (CCPA) has collected various coaching centers for the over -splitting of advertising standards and entering into unfair commercial practices, in particular those institutions that help students prepare for joint access examination (JEE) for non -Graduated Testestestestestestest.
Various prominent institutions have been found that abuses student success stories after the recent explanation of entrance exam results, as a result of which exaggerated or non -verifiable claims attract new registrations, the Ministry of Consumer Affairs of the Union said in a statement on Thursday.
Read also | IAS Coaching Centers can be closed for false advertisements
The CCPA has issued notifications to coaching institutes on claims with regard to guaranteed recordings and ranks insured in competitive exams such as Jee and Neet, said it.
However, the CCPA has not unveiled the names of the coaching centers that have been notified.
These notifications relate to alleged violations of the Consumer Protection Act and the associated guidelines, in particular on misleading advertisements, unfair commercial practices and refusal of consumer rights.
Read also | Will new AD rules kill coaching centers?
The institutions have been raised to make non -supported promises of top ranks, offering insured selections and not providing promised services. Complaints also include cases where the recordings were canceled without repayment costs, services were deficient or only partially provided and the repayment policy was not honored or only partially maintained.
The consumer protection watchdog has emphasized the need for strict compliance with the Consumer Protection Act, 2019, and the guidelines for the prevention of misleading advertisements in the coaching sector, 2024.
The guidelines, informed in November 2024, explicitly prohibit such practices and require full disclosure of student references, course types and payment status, together with a clear disclaimer in equal font size.
Read also | Unrest in coaching centers while Neet lands in court, Grace Marks passes
“Advertisements must be clear, honest and not hide crucial information from future students and their families,” said an official from the Ministry of Senior Consumer Affairs who is familiar with the development.
“Claims of guaranteed results or selective representation of toppers without full disclosure are both misleading and unethical,” said the official on the condition of anonymity.
This is not the first time that CCPA has acted against such practices. In the past three years, the Authority has issued 49 notifications and imposed fines on £77.60 LAKH on 24 coaching institutions throughout India. Coaching centers not only offer preparation for engineering and medical admission exams, but also for civil servants and bank exams such as Union Public Service Commission (UPSC), Reserve Bank of India (RBI) and National Bank for Agriculture and Rural Development (Nabard) have come under the scanner.
With the coaching industry for millions of aspirants and raking in important income, the movement of the CCPA is seen as an important step to achieve greater transparency in the sector. Parents and students often rely on coaching advertisements while making registration decisions, and misleading claims can disrupt that judgment, sometimes with lasting consequences.
As the pressure on institutions must meet, the CCPA has repeated that any infringement of advertising forms or consumer rights will invite strict fines. The authority is expected to monitor the coming admission cycle more closely to prevent recurrence of such violations.