IT Major TCS said it partnered with the University of Kashmir to launch a program to improve the employability of students in Kashmir as part of its Corporate Social Responsibility (CSR) initiative. Under the program, TCS will over the next three years implement its five initiatives, Youth Employment Program (YEP), BridgeIT, goIT, Ignite My Future (IMF) and Adult Literacy Program (ALP), which have already had success in other parts of the the country.
“TCS believes in investing in helping young people become responsible and productive citizens. “We are excited to partner with the University of Kashmir to equip students and educators in the region with skills and mindsets for the digital economy,” said TCS Global Head (Corporate Social Responsibility) Balaji Ganapathy in a statement.
Ganapathy added that the company aims to create digital social innovators among school children. “We are pleased that the university has agreed to the role of a facilitator to connect us with school-level institutions.” Under the YEP, school and college students will be trained in 21st-century skills necessary to be successful in the digital economy. The training program includes English communication, business etiquette, analytical thinking and problem-solving skills, basic computer and technical skills, and self-confidence.
“Our aim is to educate, coach and mentor young individuals of the University of Kashmir and enable livelihoods through both employment and entrepreneurship,” said Ganapathy. and IMF initiatives, the company said.
goIT is a student program that increases interest in technology through design thinking, mobile app development and mentorship of TCS employees. The ALP will be implemented through the university’s Lifelong Learning Directorate, the statement said.
“Strengthening such relationships with industry and companies for competence building and resulting in an industry orientation for students will translate into timely placement and greater work efficiency. “I urge more companies to step up to help the youth of Kashmir realize their potential,” said University of Kashmir Vice-Chancellor Talat Ahmad professor.
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