Since the second season of Indian Matchmaking premiered on Netflix, memes featuring “Sima Taparia from Mumbai”, the matchmaker in the series, have once again flooded the internet and the Mumbai police have joined in on the fun.
Ms Taparia’s uninhibited approach to breaking news, even bad news, has garnered widespread acclaim and the latest entrant to her fanbase appears to be the Mumbai Police, as seen in their latest cybersecurity advisory.
In an Instagram post shared by Mumbai Police, a screenshot from the second season of Indian Matchmaking is accompanied by the caption: “When we see people using their partner’s name as a password.”
“But I don’t think it’s a good match. Sorry to say that,” Sima Taparia says in the screen grab.
Using popular culture to deliver this kind of advice on social media has become a common practice in the police force. In states like Assam and Maharashtra, catchy posts like this are often shared, in an effort to use the effect of humor as a means of spreading awareness.
For example, the Assam police used a funny line from a TV soap to send a message about its anti-drug operations in September 2020.
“Rasode me kaun tha? Rasode me do drug peddlers tha. Box me se Livsaf and vitamins nikal diye aur CODEX and drugs chhupa diya. Itne me Team Nagaon ayi aur dono ko utha liya,Assam’s Nagaon Police tweeted, referencing clips from the show ‘Saath Nibhana Saathiya’ then music producer Yashraj Mukhate took a scene and turned the dialogues into a catchy rap.
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