A bank in China offered its customers free tissues if they could get them from a giant roll within five seconds. The bank, in central China’s Hubei province, has been criticized for its bizarre promotional offerings, the South China Morning Post reported. The bank wanted to increase its reputation in the region.
A huge number of seniors, especially older women, took part in the action offer. A video has surfaced on the Chinese microblogging platform Weibo of people reaching for tissue paper and dragging it off the roll within five seconds, with more than 110 million views.
However, the promotional activity provoked a range of backlash on Weibo, with some dropping angry comments over the unnecessary waste, others saying the offering benefits frugal seniors.
“It is humiliating for old people who are known for their habit of taking away free things and profiting at the expense of others,” the South China Morning Post quoted a user posting on the social media platform as saying.
Another agitated user wrote, “Many tissues from public restrooms disappear shortly after being refilled due to old people.” The third user wondered, “Isn’t this a waste of paper? The tissues they get are so dirty and messy. Could it even be used?”
One user commented in favor of the bank, dismissing the controversy surrounding the promotion: “The bank is happy. Those old aunts are happy. It’s fine.”
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