Sydney Sweeney speaks the newest meme -share rally as American Eagle rises 12%

Actress Sydney Sweeney helped bring American eagle Shares in the final round of Meme Stock Mania on Thursday.

The “Euphoria” and “Everyone except you” star will carefully carefully carefully carefully weighing American Eagle Wednesday. Shares of the company rose more than 12% in Thursday trade.

Thursday's leap is preparing American Eagle to participate in the ranks of a new class of Meme shares that originated this week. The high short interest and inherent brand recognition of American Eagle make it an excellent candidate for individual investors obsessed by Meme, who have sent specific shares on volatile journeys in recent days.

GoPro And Krispy Kreme Came in the fold after the couple saw the wild trade in Wednesday in Wednesday's session. Earlier in the week, MEME traders had focused on OpenDoor Technologies And Kohl's.

According to FactSet data, more than 13% of the American Eagle shares that are available for trade are sold. The shares generated discussion among users on the Wall Street Bets Reddit page, a popular forum for retail investors, from Wednesday evening. While investors bet on the stock movement to cover their hefty short position, it can feed some artificial purchases in the shares.

According to the company, the Sweeney campaign will be central to the American Eagle jeans. This is when retailers lean in the growing preference for the material in the midst of a flowering in popularity for Western styles.

“She brings the allure with Sydney Sweeney Front and Center,” said Jennifer Foyle, president and director of the company, in a statement. “We add the flawless wardrobe for the winning combination of convenience, attitude and a little disaster.”

Thursday's action can offer a postponement for the battered shares, whose shares so far around 35% have fallen in 2025 up to and including Wednesday.