Participants are now using the hashtag #VeryDemureVeryMindful to share their thoughts on the meme.
Social media trends spread like wildfire, going from obscurity to ubiquity overnight. The latest example is the “Very Demure, Very Mindful” meme, which started on TikTok and quickly took over other platforms. The trend was sparked by beauty influencer Jools Lebron, who identifies as a transgender woman.
She shared a 40-second TikTok video in which she showed off a polished makeup look and described herself as “very understated, very thoughtful.” For Jools, “understated” means being thoughtful, modest and considerate of yourself and others, and presenting yourself in a refined and thoughtful way.
''You see how I do my makeup for work? Very understated. Very deliberate. I don't come to work with a green hairdo. I don't look like a clown when I go to work. I don't do too much. I'm very deliberate at work. You see how I look very presentable? The way I came to the interview is the way I go to work. A lot of you girls go to the interview looking like Marge Simpson and go to work looking like Patty and Selma. Not understated. I'm very modest. I'm very deliberate,'' she said in her video.
Watch the video here:
The trend has exploded on TikTok over the past week, with over 40,000 videos now using the audio from LeBron's original post to create their content.
The trend has also taken on a life of its own, evolving into a versatile meme that users adapt to various humorous and ironic situations. It has now become a light-hearted way for users to poke fun at themselves and mindfulness culture, and encourage others not to take themselves too seriously.
do you see how he sits on his throne? very modest, very thoughtful, very graceful photo.twitter.com/O91EOmTvMD
— JRR Jokien (@joshcarlosjosh) August 16, 2024
See how he turns the wheel? Very thoughtfully, very modestly photo.twitter.com/0AmmGZ7dbV
— Kitty💋 (@Kittybeloveds) August 19, 2024
Do you see what the Earth looks like in space?
It's very subdued, very thoughtful. Earth looks very cute in the solar system. photo.twitter.com/T0EEhPIqSC— NASA Earth (@NASAEarth) August 15, 2024
Talking to CBS Mornings, Ms. Lebron said, “Your modesty is what it means to you. It's being mindful and considerate of the people around you, but also of yourself and how you present yourself to the world.”
Ms. Lebron’s viral success has not only brought her humor and creativity to a wider audience, but has also had a profound impact on her personal life. By leveraging her fame, she has been able to finance the rest of her transition, a major milestone for her.
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