The response was overwhelming, with people waiting in anticipation for up to 90 minutes
A YouTuber’s hilarious prank has taken the internet by storm. YouTuber Stanley Chen opened a fake ramen restaurant in Sydney as a prank, serving instant noodles to customers who thought they were getting a fine dining experience. Chen named his restaurant Nise Jangara Ramen, with “nise” meaning “fake” in Japanese. He then created a fancy website and eye-catching images of his dishes to make them seem believable. He also sent mass emails to influencers, offering them free food in exchange for sharing it with their followers.
A description on the website read: ''An experimental Omakase Ramen experience available for only 2 nights a year. Nise Jangaru Ramen has been traveling the world offering pop-up ramen since 1953. So far, they have hosted events in Japan, Belgium, America and 50 other places, now in Australia. We liken our work to art in a museum. Like many museums, our services are free. We are open to walk-ins only.''
The response was overwhelming, with people waiting up to 90 minutes to enjoy what they thought was a gourmet meal. Little did they know that they were being served a cleverly disguised packet of instant noodles. Many even praised the food, saying it tasted “home-cooked” and the broth was “really good”.
The video capturing the stunt has gone viral and sparked a heated debate online. In the video, Mr Chen shared the experience and revealed how he fooled customers into believing they were getting a luxury dining experience.
Watch the video here:
The video has sparked a lively debate, with many praising its creativity and others criticizing the joke as mean. One user wrote: “I like this… making fun of how people get fooled by social media.”
Another commented: “If you never made this video you could have a hugely profitable restaurant right now lmao.” A third said: “The power of marketing and FOMO.”
A fourth added: “Influencer meetups are extremely weird. These people are so disconnected from the world. The willingness to pay $45 for a bowl of ramen is insane. It tells us everything we need to know.”
A fifth said: “He's going to make it, it can't be otherwise with this high-quality production and I've been there from the start.”
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