Mrinmoy Kumar, the founder of Baahi (Baahi.xomoy.com), the first Assamese music streaming platform, says that the idea of the app came from a desire to listen to Assamese songs while he was away from home.
As a student from Tezpur in Assam, Mrinmoy strived for his Btech in Odisha. Some new, some old searches on different streaming platforms did not meet his needs. He felt the need for a platform for those who like to listen to Assamese music. As he was in Odisha as a student, Mrinmoy did his research and realized that some platforms contain popular albums of selected popular artists. His focus was on building a platform dedicated to Assamese songs, including Assamese people.
Baahi Originals | Photocredit: special arrangement
Once he returned to his hometown, Tezpur, Mrinmoy started working on his idea aggressively. He remembers: “I discussed my idea with some childhood friends. They jumped in immediately, because my thoughts resonated with theirs. Now Krishanu Kashyap and I run.”
Baahi, a unit of Xomoy Innovatives PVT LTD has been established to try to connect the following shortages – not a special regional content streaming platform, an unavailability of digital content in various Indian languages and the untouched market for various northeastern music and culture. Baahi currently has Assamese, Bodo, Misting, Karbi, Tiwa, Koch and Rajonshi Music. They work on recording songs from States of Meghalaya, Namaland, Mizoram.
Krishanu Kashyap | Photocredit: special arrangement
From Borgeet to Rock and from classics to modern pop, the platform has something for everyone. The founders say that their user -friendly interface and personalized recommendations make it easy for a listener to discover new music and make contact with local musicians. They currently have more than 4.00,000 users of the app. “We have more than 2.00,000 unique website visitors every month,” Mrinmoy added.
Apart from streaming regional music, the app is also suitable for original individual music. “We wanted to be a platform with which individual artists could introduce their music. Various independent artists continue to go unnoticed due to lack of a platform,” says Mrinmoy.
The platform was only a thought until the end of 2020.
Mrinmoy started working on the app with the help of coding videos on YouTube. “Computer science was my background in Btech, so it was easy for me to understand. We started approaching record labels to gain access to the database of classics of artists such as Bhupen Hazarika. We developed the app, gathered a database with songs, we also learned about industry,” Mrinmoy explains. They function with a team of 12 members.
Mrinmoy Kumar | Photocredit: special arrangement
The platform contains more than 30,000 numbers of more 10,000 artist in the aforementioned languages. Some of the most heard and popular artists are Zubeen Garg, Papon, Deeplina Deka, Prabin Borah, Bhupen Hazarika, Dipping Baruah, Khagen Mahanta, Asha Bhosle, Sonu Nigam (Assamese songs) etc. etc.
At present, the Freemium model app, where users can use the app without paying with advertisements and limited functions. “But can buy subscriptions for extra functions and advertising -free experience,” Mrinmoy added.
What now? The team is also planning to launch podcasts on Video/Audiopas -based podcasts. Their goal is to increase the original content of Baahi, the second edition of Baahi Music Fest. “We will work soon to introduce Ne films,” Mrinmoy added.
Published – June 10, 2025 4:07 pm Ist
