Vice President of Bisleri International Jayanti Chauhan.
Businessman Ramesh Chauhan is looking for a buyer for his packaged water company Bisleri International and is in talks with a number of parties. He told PTI news agency that his daughter Jayanti is not interested in handling the business.
Here are five points about Jayanti Chauhan:
The current Vice President of Bisleri International spent most of her childhood in Delhi, Bombay and New York City. After graduating from high school, Ms. Chauhan enrolled at the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles to study product development. She later moved to Istituto Marangoni Milano to study fashion styling.
According to Bisleri’s official website, she is popularly known as ‘JRC’. She started her journey in the business when she was 24, under the guidance and direction of her father.
“She took charge of the Delhi office where she started from the ground up and also took on the challenge of renovating the factory and automating various processes. Ms. Chauhan has also restructured departments such as HR, Sales and Marketing to create stronger teams. She took charge of the Mumbai office in 2011,” the website said.
Ms. Chauhan is involved in the smooth running of operations for Bisleri Mineral Water, Vedica Natural Himalayan Mineral Water, Fizzy Fruit Drinks and Bisleri Hand Purifier. It is also mentioned that she is actively working on advertising and communication development at Bisleri.
“She has led the sales and marketing teams, ensuring both market penetration and brand equity building. She has been the driving force behind Bisleri’s new brand image and growing portfolio,” the website continues.
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