Four students from Delhi Divya Sejwali, Parth Puri, Gurman and Bavleen founded the Tyron brand with the aim of protecting the environment. They founded the Tyron brand, which is known for its fashionable shoes made from used tires. The efforts of these school children are applauded by a large number of people.
Speaking to News 18, Divya and Parth talked about their journey to make stylish footwear from tires. Divya is the chief operating officer and chief legal officer of the startup. Parth is Tyron’s Chief Marketing Officer and Chief Technology Officer. According to Parth, more than 1.5 billion waste tires are produced annually worldwide, and India produced about 6% of this. Parth said he came up with the idea of turning these tires into something productive.
Parth’s idea got a boost when he and Divya joined ENpower’s Indian Future Tycoons (IFT) program. Both shared the same passion for sustainability. This is where the idea for Tyron originated. After participating in the competition, they gained many important insights for their business plans. After digesting all the important information, Divya and Parth finally went ahead with Tyron’s idea in June of last year.
Divya said that they had built up a network of cobblers for this work. Divya’s father is posted in Rajasthan. She decided to tug-of-war from there as well. These shoemakers make Divya’s design a reality by adding their own input. The best thing about this job is that cobblers are guaranteed a steady wage, whatever they produce. In this way they ensure that the shoemaker’s wages are not affected.
Divya and Parth are also in talks with e-commerce portals Myntra and Amazon to sell their products online. Initially, Parth and Divya faced challenges. Many said their products are quite heavy. They did not shy away from it, but focused on weight reduction. Their efforts gradually began to yield results.
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