Mr. Schlossman and Mr. Harris met in 2011 when they were working at BPMW, a fashion PR firm. Mr. Schlossman wrote a menswear blog, Sartorial Inclined, and the two started a video series, “Fashion Bros,” in 2014 at Complex Media. Two years later, they debuted the “Failing Upwards” podcast, which was picked up by the digital media company Barstool Sports. They started “Throwing Fits” shortly after they left Barstool.
Mr. Harris, who grew up in New York City, and Mr. Schlossman, who grew up in the New Jersey suburbs, arguably came into their own as podcasters in 2018, when actor (and occasional menswear arbitrator) Jonah Hill was a guest. on “Fail to top.” He appeared on the new show in 2020 and took part in a lengthy talk that covered self-acceptance, golf attire and his admiration for the 1993 comedy ‘Surf Ninjas’.
The podcast is now at the center of a social media constellation that includes a Reddit page and Instagram and TikTok accounts. On Discord, a platform popular with crypto enthusiasts and gamers, fans get into a discussion — spurred on by the duo — about topics swinging from designer Mike Amiri as to whether a listener would stay true to the pod if Mr. Harris was going to sleep with their ex.
Ben Lankford, who became a “Throwing Fits” listener while living in Nashville, described the “Throw Gang” as “a cool community of like-minded people who have at least a tangential interest in fashion.” Last summer, he bought a ticket ($69) to attend a “Throwing Fits” meeting in New York that he’d heard about on Discord. “I met so many good friends there that I now have in the city,” said Mr. Lankford, who eventually moved to Bushwick, Brooklyn.
Harris said the show’s fans are mostly young men asking for advice. “Maybe they have moved out of their hometown and are looking for an older brother-like figure to tell them what to wear, what to listen to, what to watch, what to do, where to drink, where to eat. ,” he said.