On June 17, Mark Zuckerberg took to Facebook and posted a message that read: We’re launching our Avatars Store on Facebook, Instagram and Messenger so you can buy digital clothing to style your avatar. Digital goods will be an important way of expressing yourself in the metaverse and a major engine of the creative economy.”
The post also featured his and his wife Eva Chen avatar’s stylish ensembles. Excited about the move, he added: “I’m excited to add more brands and bring this to VR soon. Eva Chen and I tried out some of the new looks from Balenciaga, Prada and Thom Browne – a change of tempo of my terry cloth sweater.(sic).
As more brands will be part of the Metaverse fashion world, we spoke to a few Indian designers and asked if they had been approached which celebrity would like to see their creations and what they would like to show on the different Meta platforms. Here’s what they had to say:
Designer: Pink Porcupines by Aniket Satam
Celebrity Avatar: Paris Hilton
I would make something fun, quirky and eclectic sets of partings. We can explore a huge variety of wild and fun design elements for such projects as it helps you do things more creatively because it is in a virtual format. Cool colours, eclectic prints and fun experimental shapes are what I would like to discover. The Paris Hilton metaverse seems cool and would fit in perfectly with our design aesthetic. Our metallic hot pink dress with exaggerated sleeves would be perfect for her.
Designer: Nirmooha by Prereeti Jaiin Nainutia
Celebrity Avatar: Bella Hadid
Nirmooha is known for its nichè cord technique, embroidery and signature embellishments, so it’s strongly implied that our meta collection will feature these elements. While it will be flattering to see our homegrown designs on a futuristic meta-platform, we’d love to see Bella Hadid’s avatar dressed in our brown micro halterneck dress with an asymmetrical hemline thanks to the young and flirty modern cut and on-trend color. It fits like a glove to the ever-growing fashion icon and supermodel. Rather, we also want to dress the queen bee (Beyonce) in one of our newer traditional outfits with a hand-embroidered halterneck blouse with drawstring detail, a draped saree with chiffon print and a hand-embroidered belt.
Designer: Shruti Sankheti
Celebrity Avatar: Priyanka Chopra Jonas
If approached, I would definitely design clothing that would encompass India’s unsurpassed legacy of fabrics, textiles and crafts, albeit in a global way. So I would put my contemporary Indian collection on this platform. I would like a strong Indian celebrity with a global presence like Priyanka Chopra Jonas to wear it.
Designer: Anushree Parekh
Celebrity Avatar: Anne Hathway
If approached, I would create looks that, with a dash of fun and drama, would make it the perfect Avatar wardrobe. As for the celebrity, I’d love to see Anne Hathaway in one of my creations. She’s iconic, evergreen and she’s always been a muse! I would love to see her in a statement label Anushree midi dress with fun prints.
Designer: Pink Peacock Couture by Masumi Mewawalla
Celebrity Avatar: Deepika Padukone
In my opinion it is an evolutionary step in the fashion world. I would share an Indo-Western drape sari or dhoti keeping in mind my couture aesthetic. I would like to see one of my ensembles on Deepika Padukone or Priyanka Chopra Jonas. Seeing the Asian celebrities wearing the indo-western silhouettes would add more finesse to their respective looks.
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