India’s largest news network, Network18, has partnered with Truecaller to launch the #ItsNotOk campaign, raising awareness about why it’s important for women to ‘Call It Out’ about harassment issues, and lead conversations on how society can create a safer digital environment for them
Launching on International Women’s Day, March 8, 2022, the #ItsNotOK campaign will bring together society’s key social stakeholders to encourage women to drive change and take action against harassment.
A survey conducted by Truecaller suggests that 1 in 3 women receive sexually inappropriate calls or messages and 8 in 10 women in India are harassed and harassed. While most women block these callers or phone numbers on Truecaller, very few report their harassment to the authorities and the rest suffer in silence.
The #ItsNotOk campaign believes that policymakers, social support systems and media platforms have a collective responsibility to stop harassment of women in our country. The main focus of the campaign will be on what women can do individually and what our society can do collectively to curb harassment of women.
The initiative will bring together all stakeholders, including state police, NGOs, counselors, legal aid and government representatives, to discuss how we as a society can work together for a safer environment where women feel empowered.
During the campaign, Dr Munjpara Mahendrabhai Kalubhai, Minister of State for Women and Child Development, will deliver the keynote session. On the other hand, Rekha Sharma, chairman of the National Commission for Women (NCW), and Truecaller co-founder, Nami Zarringhalam, will be part of the Network18 streamathon on Facebook and Twitter, where they will share their thoughts on how women to stop harassment.
The campaign will also see involvement from multiple influencers from different fields, including Jwala Gutta, PV Sindhu, Aditi Rao Hydari and Neeti Palta. While Jwala Gutta will be part of streamathon, tweetathon and Twitter spaces on March 8. PV Sindhu and Aditi Rao Hydari will also be part of an Insta live session, while Neeti Palta will be part of tweetathon and captivating on Twitter Spaces. Twitter Spaces is hosted on News18 India, DailyExpertNews-News18 & News18 Gujarati handles.
Others including social activist Ranjana Kumar, Special Commissioner Shalini Singh, DCP KPS Malhotra, psychiatrist Dr. Anjali Chhabria, Yogita Bhayana of PARI Foundation, Attorney Aaliya Waziri, Vineet Kumar of Cyber Peace Foundation, UN Women’s Representative for India Susan Ferguson will also join the discussion to discuss the various aspects of harassment of women including trauma, counseling, remedies and police initiatives.
Smriti Mehra, CEO, Business News Cluster, Network18 said: “With this campaign, Network18 and Truecaller are committed to providing a safer digital environment for women. We believe it is critical for policy makers, social support systems and media platforms to raise awareness around all aspects of women’s safety.”
Rishit Jhunjhunwala, Chief Product Officer & Managing Director at Truecaller India said: “This International Women’s Day we would like to reiterate that women’s safety is paramount and we all need to work together to end bullying in digital communications. Every woman has the power to accomplish much more when empowered to #callitout. The #ItsNotOk campaign was launched in 2017 with the aim of supporting women and ensuring a safe environment. This year, with support from Network 18, we are breaking new ground and calling on women to sign up to #callItOut and take action against unwanted communications.”
Event lineup for March 8
On March 8, the Campaign kicks off with a Streamathon, featuring a special Women’s Day, on Network18’s social media platforms, including Facebook and Twitter.
The campaign will see discussions, suggestions and an interaction between the influencers and panelists on Instagram Live.
A Tweetathon will be organized between 5pm and 6pm, highlighting the targeted harassment faced by women both online and in the real world. Network18 handles initiate conversations on Twitter and tag guests. While responding, guests are asked to tag inspirational women who they believe have taken a stand against harassment and said #ItsNotOk.
A 30-minute Twitter Space will be hosted with Network18’s team of national and regional anchors leading an interactive discussion, each with panelists from different fields.
Here’s the lineup for Twitter spaces:
News18 Gujarati (7 pm to 7:30 pm)
● Moderator: Zarna Soni, News18 Gujarati
● Manan Shah, Director – Marketing, Truecaller India
● Rajul Desai, Member, National Commission for Women
●Aditi Raval, Brand Ambassador, Gujarat Tourism
● Usha Rada, SP, Gujarat Police
News18 India (19.30 to 20.00)
● Moderator: Preeti Raghunandan, Anchor, News18
● Pragya, Director – Public Affairs, India
● Jwala Gutta, Sportsperson and Influencer
● Rashmi Singh, IAS Special Secretary and Director of Women and Child Social Welfare NCT Delhi
● Pinky Anand, Senior Advocate and Former Additional Solicitor General of India
● Rahul Shrivastava, UP Police
DailyExpertNews-News18 (8:30 p.m. to 9:00 p.m.)
● Moderator: Marya Shakil, Political Editor, DailyExpertNews-News18
● Pragya, Director – Public Affairs, India
● Neeti Palta, Influencer
● KPS Malhotra, DCP, Delhi Police
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