Spread over 4,300 square feet, the Tira store on Jio World Drive was designed by London-based innovation studio Dalziel & Pow.
Along with the inauguration of the Tira app and website, Reliance Retail announced the opening of its flagship Tira store on Jio World Drive at Bandra Kurla Complex in Mumbai.
Reliance Retail Limited, India’s largest retailer, today announced the launch of Tira, an omni-channel beauty retail platform that offers a seamless and personalized shopping experience to beauty enthusiasts across India.
Along with the inauguration of the Tira app and website, Reliance Retail announced the opening of its flagship Tira store on Jio World Drive at Bandra Kurla Complex in Mumbai.
Tira offers a curated range of the best global and domestic brands, making it the destination for all things beauty. Tira is an omnichannel retail concept powered by technology and tailored experiences, offering a curated range of the best international and domestic brands. mature brands, making it the go-to destination for all things beauty. Inspired by the goddess Rati, who symbolizes love, passion and beauty, the launch of Tira fits into Reliance Retail’s overall vision to offer high-quality products to Indian consumers through multiple store formats.
Ms Isha Ambani, Executive Director, Reliance Retail, spoke about the launch
Ventures Limited (holding company of Reliance Retail Limited), said: “We are delighted to bring the Tira experience to our Indian customers. With Tira, we want to break down beauty barriers and democratize beauty for consumers in all segments. Our vision for Tira is to be the leading beauty destination for accessible yet ambitious beauty, one that is inclusive and holds the mission to become the most loved beauty retailer in India.
Tira’s online platform is easy to navigate, with a clean and uncluttered interface that ticks all the right boxes. It showcases shoppable videos, blogs, tutorials, trend-setting tips, personal recommendations, and a virtual try-on feature, which will feature the widest range of color cosmetics for consumers to try on from the comfort of their homes.
Spread over 4,300 square feet, the Tira store on Jio World Drive was designed by London-based innovation studio Dalziel & Pow.
Tira stores are becoming beauty destinations with a focus on curated services and the best-in-class consumer experience delivered by highly trained Tira beauty consultants. The unique shopping experience will feature the latest beauty technology tools, such as virtual passes to create bespoke looks and a skin analyzer that will personalize and help consumers make purchasing decisions based on their needs. In addition, Tira stores will have special gift stations to personalize purchases. Tira will also be the first specialty beauty retailer in India to launch the FRAGRANCE FINDER, a signature experience that helps consumers match fragrances closest to their preferences.
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