Reliance Retail Limited, India’s largest retailer, has entered into a long-term partnership with Gap Inc. to bring iconic American fashion brand Gap to India. The long-standing franchise agreement has made Reliance Retail the official retailer for Gap across all channels in India. Reliance Retail will introduce Gap’s latest fashion offerings to Indian consumers through a mix of exclusive brand stores, multi-brand retail outlets and digital commerce platforms.
The partnership aims to leverage Gap’s position as a leading casual lifestyle brand and Reliance Retail’s established competencies in operating robust omni-channel retail networks and scaling local production and driving sourcing efficiencies. Founded in San Francisco in 1969, Gap continues to build on its denim-based heritage, connecting with customers online, in company-operated and franchised retail locations worldwide. With a strong vision to do more than just sell clothes, Gap shapes culture and advocates a uniquely radical and optimistic sense of American style by bridging the gap between individuals, generations and cultures. Reliance Retail brings the Gap shopping experience to customers in India, offering the brand’s youthful, optimistic fashion for men, women and children.
“At Reliance Retail, we pride ourselves on bringing the latest and greatest to our customers and are delighted to announce the addition of the iconic American brand Gap to our fashion and lifestyle portfolio. We believe Reliance and Gap complement each other in their vision to bring leading fashion products and retail experiences to their consumers,” said Akhilesh Prasad, CEO, Fashion & Lifestyle, Reliance Retail Ltd.
“We look forward to growing the Gap business in key international markets,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc. “By partnering with regional experts, such as Reliance Retail in India, we can bring our relevant, targeted brand to customers around the world, while continuing to diversify our business portfolio through our partner-based model.”
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