The travel and tourism industry is a dynamic market that is constantly evolving with new trends and developments. A notable trend that has taken center stage in recent years is the rising demand for unusual destinations and unique travel experiences. Traditional ways of traveling are taking a back seat as travelers increasingly seek experiences that allow them to connect with local culture, history and people. It’s no longer just about visiting a destination; it’s about immersing yourself in the whole experience.
The shift towards authenticity
EaseMyTrip, a travel portal, feels that travelers these days are no longer satisfied with cookie-cutter vacations. They crave authenticity and seek to go beyond the typical tourist attractions and explore the heart and soul of a place. This shift is forcing hospitality players to expand their offerings beyond accommodations and provide unique, high-quality amenities that enhance travelers’ experiences.
Unconventional accommodation options
One of the most visible changes in the industry is the growing preference for unconventional accommodation options. EaseMyTrip shares how travelers are choosing boutique hotels, eco-friendly lodges, resorts, Airbnb and homestays over traditional hotel chains. These options not only provide personalized services, but also provide a deeper connection with the history and culture of the destination. Guests can now stay in local homes, promoting connection with nature and gaining insight into the daily lives of locals in the region.
Becoming experience curators
As experience-driven travel continues to increase, many hotels are taking on the role of experience curators. They go beyond offering comfortable beds and room service. Instead, they offer guided tours, rejuvenating therapies, cooking and baking classes, farm-to-table dining experiences and a range of adventure activities, from trekking in remote mountains to exploring underwater caves. Travelers can also immerse themselves in local culture through folk performances, festivals and even participating in rituals and ceremonies. These initiatives aim to engage guests with the local community and fulfill their desire for unforgettable experiences during their vacation.
Post-COVID paradigm shift
Jasmeet S Kochhar, Executive Director, Avalon Resorts Pvt Ltd, said, “The COVID-19 pandemic has further accelerated this shift towards unusual and authentic travel experiences. Post-pandemic, people are reconsidering their priorities when it comes to vacations. It’s no longer just about the destination; it’s about the experiences that await you. Travelers are increasingly looking for unique and unusual escapades in undiscovered places. They want to immerse themselves in the culture, cuisine and local aesthetics of a destination.”
Newer trends such as glamping, igloos and quaint homestays are gaining popularity. As remote work options become more common, people are opting for longer vacations, even staying on weekdays. They want to work and relax surrounded by nature, and with internet facilities available almost everywhere, ‘work anywhere’ has become an easy choice. While mountains and beaches remain perennial favorites, staycations and boutique stays near metro cities are also witnessing an increase in visitors.
In short, travelers are now ready to explore every nook and cranny of this incredible country and enjoy its rustic beauty. The hospitality industry is transforming to meet these evolving preferences, offering exceptional lodging options and innovative travel experiences. The goal is clear: to connect tourists with local culture and communities, making every trip an unforgettable adventure. Embracing authenticity and unusual experiences is the way forward, and it’s a welcome change that promises to redefine the future of travel.