2023 is finally here, and we couldn’t be happier! It’s a time for new beginnings, exciting experiences and a new version of ‘New Year, New Me(mories)’. In the past year, cocktail culture and the home bar trend have taken the world by storm – people around the world came together to take fun sips seriously – and experiment with flavorful, vibrant and consciously produced cocktails. As consumers rediscovered their love for classic cocktails or discovered rave recipes, their year-round love for cocktails rang loud and clear.
This year, we can expect this love affair to only deepen as the new year brings a new set of reasons to raise a glass and celebrate. If you’re one of the many who want to stay up to date with the latest creations in modern mixology, we’ve got you covered. Bacardi has released the fourth edition of its global Cocktail Trends Report 2023, highlighting the top 20 most sought-after lip-smacking cocktails consumers fell in love with this year. From age-old classics to contemporary delights, we take a deep dive into the top 10 of these dishes to help you be a versatile cocktail connoisseur.
This is the season of #CocktailExperiments as mojitos, daiquiris, pina coladas and rum and coke take the top spots
With more people focusing on fun flavors, tropical white rum based drinks will be a big hit, truly making it the year of #ColorfulCocktails. Whether it’s a summer sundowner with your favorite Mojito, an evening of leisurely Daiquiri, or relaxing by the pool with the evergreen Pina Colada, an ice-cold serving of your favorite tropical white rum blend is always a welcome companion.
Rum Mojito and Rum Daiquiri
To mix and make some fun and easy dishes for you and your friends, just add 50ml of authentic BACARDÍ Carta Blanca Cuban white rum to a glass with crushed ice, 25ml of soda and sugar syrup, topped off with mint leaves and lime wedges for a refreshing mojito with mint. For a spicier Daiquiri serve, skip the soda while mixing 50ml unflavored white rum with lime juice and sugar syrup to taste.
Rum Pina Colada
Come up with an interesting coconut twist, make your own Piña Colada with equal parts coconut and water poured into a highball glass with 50ml BACARDÍ Carta Blanca Cuban white rum and ice. Garnish with a slice of pineapple and a flag to add some extra cheer to your perfect night of bottomless partying.
As the seasons change, so do our drinking preferences – but if there’s one thing we seem to return to every winter, it’s that good old glass of rum and coke.
Rum and coke
Fight the chills as one of the most sought after highball – this smooth, sweet and memorable cocktail made with two parts cola to one part BACARDÍ Carta Oro black rum will be a top pick for cocktail aficionados this year.
Sameeksha Uniyal, Senior Brand Lead, BACARDÍ India & South East Asia, says: “According to Bacardi’s recent 2023 Cocktail Trends Report, an experimental cocktail revolution is taking over the spirits industry today. As consumers shift their focus to enjoyment, they are driving demand for fun cocktail experiences – making rum-based cocktails in a variety of exciting and distinct flavors as the choice of choice for cocktail lovers around the world. We look forward to discovering how these rum-based cocktails will continue to excite the evolving palate of Indian consumers this year.”
Vodka Soda, Bloody Mary, Gin & Tonic, Cosmopolitan emerge as top choices when people experiment with flavors
‘New year, new flavours’ has never been truer for the spirits industry, with nearly a third (30%) of global consumers expressing their intent to buy a drink, driven purely by their curiosity about the flavors . As flavors become favorites, vodka-based cocktails in a variety of flavors and palates will be an exciting option for adventurous consumers this year. With favorites like the simple yet elegant Vodka Soda, tomato and paprika spiced Bloody Mary and zesty Cosmopolitans fizzing with cranberry juice making the list, this is sure to be the year when a variety of vodka-based concoctions gain an even bigger following. .
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With Gin & Tonic making a comeback as the fifth most popular drink around the world, feel free to get creative and put your own flavorful spin on it with a fun sip of premium orange and ginger gin & tonic made with a part of GRAY GOOSE dry gin mixed with two parts chilled tonic, with a generous squeeze of a fresh orange wedge along with a finely chopped fresh ginger root.
Adtnu Tiwari, Sr Manager, Premium White Spirits, Bacardi in India, says: “Vodka has always been one of the most popular spirits when it comes to cocktail making, making Vodka Soda the number one hottest cocktail of 2023. Today’s consumers are ready to put a spicy or zesty twist on their favorite cocktail as Bloody Marys and Cosmopolitans rank as the fourth and tenth most popular cocktails around the world this year. Similarly, with the influx of gin trends in India and new consumers’ drive to experiment, we have seen consumers engage with new flavors and new drinking moments. According to the recent Cocktails Trends Report 2023, we can also expect more consumers to play with new and interesting twists on the classic Gin and Tonic, which is today the fifth most popular cocktail in the world.”
There is always more opportunity to experiment with sophisticated sips, earning the Whiskey Highball a spot in the survey
A dazzling comeback with a twist is the reminiscent of the taste of whisky, with whiskey highballs taking the eighth place for the world’s most sought-after cocktails this year. As a sense of nostalgia continues to permeate the market, you can expect simple soda highballs to return to demand. To give this novice bartender’s drink a shot, simply place a large, clear piece of ice in a tall glass, pour in some premium Scotch Whiskey aged in the Mizunara cask, top it off with cold soda and garnish with a dash of lemon, as you say Kanpai! to this simple yet elegant serve.
Vijay Dev, Category Lead, Whiskeys, Bacardi in India, says: “More consumers around the world seem to be open to experimentation when it comes to their whiskeys – making Whiskey Highballs the eighth most sought-after drink in the world this year according to the brand’s latest 2023 Cocktails Trends Report. In line with this global trend, we are witnessing a similar shift in India, where whiskey drinkers show a preference for whiskey consumed with soft drinks. India is home to the largest whiskey market in the world and we are constantly monitoring new consumer trends in whiskey drinking. With our eyes set on establishing our brand’s Whiskey portfolio as a key player in the brown beverage industry over the next 5 years, we are extremely excited to see this growing love for Whiskey Highballs unfold as we continue to explore more innovate products and experiences to excite year after year the country’s vibrant and dynamic whisky-loving community.”
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