Facebook, now known as Meta Platforms, is facing a class action of GBP 2.3 billion (approximately Rs. 23,420 crore) plus class action in Britain over allegations that it has abused its market dominance through the personal data of 44 million users to exploit.
Liza Lovdahl Gormsen, senior adviser to the UK’s Financial Conduct Authority (FCA) watchdog and competition law scientist, said she brought the case on behalf of people in Britain who had used Facebook between 2015 and 2019.
The lawsuit, which will be heard by London’s Competition Appeal Tribubal, alleges that Facebook made billions of pounds by imposing unfair terms requiring consumers to surrender valuable personal information to access the network.
Quinn Emanuel Urquhart & Sullivan, the law firm representing Lovdahl Gormsen, notified Facebook of the claim.
Facebook said people used its services because it delivered value to them and “they have meaningful control over what information they share on Meta’s platforms and with whom.”
The case comes days after Facebook lost a bid to tackle a Federal Trade Commission (FTC) antitrust lawsuit, one of the U.S. government’s biggest challenges against a tech company in decades, as Washington tries to exploit Big Tech’s expanded market power. to deal with.
“In the 17 years since it was founded, Facebook became the only social network in the UK where you could be sure to connect with friends and family in one place,” said Lovdahl Gornsen.
“Yet Facebook had a dark side: It abused its market dominance to impose unfair terms on ordinary Britons, giving it the power to exploit their personal data.”
Lovdahl Gormsen claims that Facebook has collected data within its platform and through mechanisms such as the Facebook Pixel, allowing it to build an “all-seeing picture” of Internet usage and generate valuable, deep data profiles of users.
Opt-out class actions, such as Lovdahl Gormsen’s, automatically bind a defined group to a lawsuit unless individuals opt out.
© Thomson Reuters 2022
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