The 2-day event and exhibition witnessed over 6000+ members of the fraternity attending over 36 sessions
New Delhi, Apr 27th, 2022: The last 24 months have been a time of many changes, From the way we did business to how our consumers evolved, the New Normal is here. In 2022 ad: tech’s theme – R.I.S.E. The theme encompassed the challenges faced by business and the shift of business into new territories. The acronym when expanded stands for Responsible, Inclusive, Scalable, Experiential. The 2022 chapter of ad: tech had over 100 speakers, 36 sessions, 35 sponsors, and over 5000 signups for the event. The enthralling concluding session with Piyush Pandey – Padma Shri and Chairman of Global Creative and Executive chairman Ogilvy India sharing his 4-decade long advertising experience.
Some of the key sessions on Day 2 included PROGRAMMATIC ADVERTISING AND THE BATTLE FOR THE SOUL OF THE INTERNET by MITCH WATERS, SVP – Southeast Asia, India, Australia & New Zealand, HOW BRANDS CAN ADAPT TO CHANGES IN MEDIA CONSUMPTION TRENDS
By Tejas Apte, Unilever, BUILDING PREMIUM BRAND EXPERIENCE IN AN OMNICHANNEL WORLD among others.
This chapter had participations from 80+ unique brands and agencies and participation from brands including Arjun Kolady – Spotify Ads, Nitin Pai – Tata Elxsi, Lavin Punjabi – CEO Affinity, Vignesh Narayanan – CEO airtel ads, Aditya Kanthy – CEO & MD DJB Mudra, Samridh Dasgupta – CMO Heads up for Tails, Resha Jain – VP Content Marketing SUGAR among others.
Jaswant Singh, Country Head, ad:tech says, “This year has been special and exciting for us in more than one way with all the uncertainty and challenges. Post completing a decade of curating ad:tech we believe the platform is greeted and accepted as a platform of choice for the advertising fraternity. This year we witnessed participation from a lot of new and emerging brands and the content was appreciated by all as it is most apt to the new changing world.”
ad:tech New Delhi hosted 80+ companies across its expo floors, and the range of services stretch across various industry segments including, media, marketing, E-commerce, retail, technology services and products, etc. over the two days. Some of the key sponsoring partners include With DailyHunt, Xapads, IAS, Affinity, Xapads, RTB House, Admattic, Alchemy, Yahoo, Exness, and GlobaleMedia, Tracker, Valueleaf, JioAds, Spotify. Advertising, Meta, Pokkt, mGid, mFilter, adjust, MobavenueTyroo, etc., and official partners ARM Worldwide, ad:tech brings together a diverse community of business!
About Comexposium:
The COMEXPOSIUM Group, one of the world’s leading event organizers, is involved in more than 170 B2C and B2B events across 11 different sectors, including IT, security, digital, high-tech, food, agriculture, fashion, construction, optics, and transport. Comexposium hosts more than 3 million visitors and 45,000 exhibitors around the world. Comexposium operates across 30+ global economic growth zones, such as Algeria, Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Monaco, Netherlands, New Zealand, Philippines, Qatar, Russia, Singapore, Spain, Thailand, Turkey, UAE, UK, USA.
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