– The 2022 chapter witnesses over 5000 signups –
New Delhi, Apr 26th, 2022: ad:tech New Delhi, India’s leading Marketing and Media Technology event concluded its opening day with an overwhelming response. The 2022 chapter of ad:tech has over 100 speakers, 36 sessions, 35 sponsors and over 5000 signups for the event.
Creating an environment for synergy between marketing, technology, and media, the event is set to leave meaningful collaborations in its wake, by influencing 5000+ decision makers at a go. The event is all set to rekindle the spirits of the media and marketing industry.
In 2022 ad:tech’s theme – R.I.S.E. The theme encompasses the challenges faced by business and the shift of business into new territories. The acronym when expanded stands for Responsible, Inclusive, Scalable, Experiential, and lays out a foundation for businesses to rapidly adapt the New Normal. Starting from D2C growth and Legacy brands moving into E-commerce, right up to customer trend shifts online to cookie less future, the event takes on a 360-degree approach towards everything that is shaping the new world of advertising and marketing.
Some of the key sessions on Day 1 included Empowering Brands for R.I.S.E. – Connecting the online and offline world, Creator Economy – How creators are changing the marketing landscape, Road to the Metaverse: Interaction and Immersion, 2022 ‘Drivers of Growth’ Survey Unveiled among others and concluded by The Queen Of Indian Pop, Usha Uthup: A life spent breaking through the noise & her take on the future of Indian music industry.
This chapter had participations from 80+ unique brands and agencies and participation from brands including Jio ads, Flipkart ads, Airtel ads, Tyroo, Meta ( Former Facebook ), Sharechat, Spotify, Taboola, affinity and speakers including Dr. RS Sharma – National Health Authority Mos Family and Welfare, Siddharth Puri – CEO Tyroo, Gulshan Verma – Ceo Jio Ads, Sandeep Bhushan – Director and Head GMS Meta, Sankalp Malhotra – Flipkart Ads, Taranjet Kaur – Head Digital Marketing Tata Consumer Products Ltd, Raghavendra Agarwal – CTO & Co-Founder TorcAi among others.
Jaswant Singh, Country Head, ad:tech says, “Extremely thrilled to have seen an overwhelming response to the 2022 chapter with over 5000 registrations. Its heartening to see that the theme R.I.S.E is truly relevant to the current market sentiments of moving towards a fast adapting and innovating digital marketing world. Marketers are increasingly looking at solutions that are data led and ROI driven and ad:tech continues to their platform of choice for a decade.”
ad:tech New Delhi will be hosting 80+ companies across its expo floors, and the range of services stretch across various industry segments including, media, marketing, E-commerce, retail, technology services and products, etc. over the two days. Some of the key sponsoring partner include With DailyHunt, Xapads, Affinity, Xapads, RTB House, Admattic, Alchemy, Yahoo, Exness, GlobaleMedia, Trackier, Valueleaf, JioAds, Spotify. Advertising, Meta, Pokkt, mGid, mFilter, adjust, MobavenueTyroo, etc., and official partners ARM Worldwide, ad:tech brings together a diverse community of business!
About Comexposium:
The COMEXPOSIUM Group, one of the world’s leading event organizers, is involved in more than 170 B2C and B2B events across 11 different sectors, including IT, security, digital, high-tech, food, agriculture, fashion, construction, optics and transport. Comexposium hosts more than 3 million visitors and 45,000 exhibitors around the world. Comexposium operates across 30+ global economic growth zones, such as: Algeria, Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Monaco, Netherlands, New Zealand, Philippines, Qatar, Russia, Singapore, Spain, Thailand, Turkey, UAE, UK, USA.
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