Media rights to the lucrative Indian Premier League (IPL) for the next five-year cycle from 2023 to 2027 are currently hotly contested by some of the country’s top sports broadcasters. According to sources, the A and B package of the right, which includes TV and digital, has been sold for a whopping amount of Rs 43,050 crore. This places the valuation of any IPL match, at a cost of over Rs 100 crore, something that is unheard of in Indian sport.
There could be more twists and turns in the story as Package A and Package B of the media rights were won by two companies. And according to the latest information from sources, it has been learned that the winner of Package A is about to challenge the winner of Package B, with a view to obtaining the full combination of TV and digital rights.
Global retail giants Amazon had previously withdrawn from the Indian Premier League media rights auction race, DailyExpertNews sources had said on Friday.
Star India had abandoned Sony Pictures to secure the Indian Premier League media rights for the 2017-2022 cycle with a bid of Rs 16,347.50 crore in September 2017. With this deal, the cost of an IPL match was reduced. about Rs 55 crore.
In 2008, Sony Pictures Network won the IPL media rights for a period of 10 years with a bid of Rs 8200 crore. The global digital rights of IPL for a period of three years were awarded to Novi Digital in 2015 for 302.2 crore.
The tournament expanded from eight teams to ten teams this year with Gujarat Titans and Lucknow Super Giants starting from the 2022 season. Gujarat Titans won the tournament last month in its inaugural season.
(With input from the agency)
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