Nothing introduced a new sub-brand – CMF by Nothing – at the beginning of last month. Now, the Carl Pei-led company has just revealed that it will be launching CMF by Nothing in India next week. The first products from the affordable sub-brand are also expected to debut in India on the same date. The London-based company is expected to release new true wireless stereo (TWS) earphones, accessories and smartwatches under CMF by Nothing. Nothing’s product portfolio currently includes the Nothing Phone 1, Phone 2, Ear 1, Ear 2 and Ear Stick.
Manu Sharma, Vice President and Managing Director of Nothing India, via X (formerly Twitter) announced the arrival of the sub-brand CMF by Nothing in India. The launch will take place on September 26 and the first products are expected to break through on the same day.
The first devices to debut the CMF by Nothing design language will be a pair of wireless earbuds and a smartwatch. These products are reportedly certified by the Bureau of Indian Standards (BIS) website. The wireless earphones have the model number B163, while the wearable probably has the model number D395. It is expected that they will be different from Nothing’s core product range, with more budget-friendly price tags, and will be designed to attract more users to access Nothing’s ecosystem.
Nothing is currently selling Nothing Ear 1, Nothing Ear 2 and Nothing Ear Stick true wireless stereo (TWS) earbuds in India. These products cost Rs. 6,999, Rs. 8,999 and Rs. 4,999, respectively.
Carl Pei introduced CMF by Nothing in the first week of August. CMF stands for “Color, Material and Finish”. It is confirmed that the sub-brand will be run by a separate team that will operate within Nothing. It is speculated that CMF by Nothing products will be available through Flipkart and Myntra, and offline through Vijay Sales and select retail stores.
The British startup has so far launched Nothing Phone 1 and Nothing Phone 2 smartphones. The latter was unveiled in July with a starting price of Rs. 44,999 for the base configuration of 8GB + 128GB RAM and storage. It runs on Snapdragon 8+ Gen 1 SoC and a revised Glyph interface.