Getty Images, a popular provider of stock photos, editorial photography, video and music for businesses and consumers, has announced a multi-year partnership with non-fungible token (NFT) ecosystem developer Candy Digital. Through the partnership, Getty Images will launch its NFT collection and enter a distinct NFT niche known as Photography NFTs. It will compile photos from more than 465 million images, including 135 million analog images, in its archives – many of which have never been seen by the general public.
Consequently, Getty Images and Candy Digital will also be unveiling these archived photo collections in various digital formats. This allows people to view and retrieve them for the very first time.
Using Getty Images’ extensive image portfolio, Candy Digital will create a variety of NFT products and collections. The first collection will be available in the coming months. The NFTs are minted on the Palm blockchain, which is more environmentally friendly than the Ethereum mainnet. The Palm blockchain is also scalable and integrates seamlessly with Uniswap and Metamask.
Buying the digital collectibles is possible through the Getty Images marketplace built on Candy. Previously, Candy operated NFT marketplaces for Major League Baseball, the Race Team Alliance, and the WWE. The platform supports primary and secondary markets with card or crypto payments.
Commenting on the partnership, Craig Peters, CEO of Getty Images, said, “This partnership is in line with our mission to connect people with our high-quality, exclusive visual content.”
He also noted how eager the company is to partner with Candy Digital to reach a global audience. “The rapidly growing audience of NFT collectors presents significant opportunities for the company and our global photographer community,” he added.
Scott Lawin, CEO of Candy Digital, also expressed his joy at the partnership. He noted that the collaboration “will creatively bring these iconic and rare photos from the past two centuries to life for people to experience and collect in a new digital format.”