Netflix has announced that it will begin cracking down on password sharing in the first quarter of this year. The OTT company announced its quarterly results last week. The change was being tested in a few countries, as the streaming giant claimed that users sharing their Netflix accounts reduces the company’s revenue. The company expressed its intention last year to crack down on password sharing. Netflix has now specified how it intends to stop users from sharing their account passwords.
According to a post on the Netflix FAQ page, one Netflix account will now only be accessible to people living in one household, and people who don’t live at the same address as the primary account holder will “have to use their own account to watch Netflix.”
Sharing passwords with users outside the subscriber’s household will become increasingly complicated, and it’s likely that you’ll be charged an additional fee to share one account across multiple locations.
If a new device associated with the primary account is in a different location, Netflix will request a temporary 4-digit verification code that must be entered within 15 minutes of the access request. Access to the device at another location is granted for seven consecutive days.
According to the company, users traveling with their main device will be able to access Netflix in other locations without any issues. To ensure smooth access to Netflix, a user must connect to Wi-Fi from their primary location at least once every 31 days.
Netflix added a new feature called “Profile Transfer” last year to address the phenomenon of account password sharing. This feature allows users who currently share an account to keep personalized recommendations, viewing history, My List, saved games, and other settings when they create their own Netflix account.
Each plan specifies how many devices can access Netflix at the same time, and as long as they’re owned by members of the same household, it won’t affect your viewing experience. Netflix added that they verify devices in a household by tracking “IP addresses, device IDs and account activity of devices logged into the Netflix account.”
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