YouTube has recently increased the number and frequency of non-skippable ads for users while watching videos. According to user reports on Twitter and Reddit, a growing number of viewers say they’ve seen up to 10 non-skippable ads in a row on YouTube. Now, following complaints from users around the world, Google’s company has confirmed that it is ending the ad experiment. The video streaming company is running ads to maintain the platform and financially support creators.
According to the user reports on Reddit and Twitter, YouTube played up to 10 unskippable ads before the chosen video even started. The company on Twitter recently responded to a user’s question about the sudden proliferation of non-skippable ads, saying they’re “bumper ads” that only last up to 6 seconds.
According to a report from 9to5Google, a YouTube spokesperson has confirmed that the ad experiment is now “closed”.
The report quotes a YouTube spokesperson as saying, “At YouTube, we’re focused on helping brands connect with audiences around the world, and we’re always testing new ways to deliver ads that improve the viewer experience. We We ran a small experiment worldwide that showed multiple ads in an ad pod when viewers watched longer videos on connected TVs. The goal is to build a better experience for viewers by reducing ad breaks. We’ve completed this small experiment. “
Users can permanently avoid ads by subscribing to YouTube Premium. In India, the YouTube Premium annual subscription costs Rs. 1,290, while the YouTube Premium Family plan costs Rs. 189 a month. The company also offers a 30-day free trial for new subscribers.
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