New Delhi, 15 April (PTI) Indian consumers are willing to share personal information with manufacturers or third parties for functions such as anti-theft, as a result of increasing trust in data-driven solutions, according to the findings of a worldwide study conducted by Deloitte.
According to the 2025 Global Automotive Consumer Study, in which 1,000 people participated, 88 percent of Indian consumers were willing to share personal information with manufacturers or third parties for functions such as anti-theft.
The percentage is considerably higher than 60 percent in the US, revealed the survey.
This indicates increasing trust in data -driven and intelligent mobility solutions, it added. Indian customers are also optimistic about technology, with 82 percent of the people surveyed who consider AI favorable, and they prioritize the connectivity of vehicle smartphone, according to the study.
In India, 62 percent of the consumers surveyed investigated the product quality, including safety, as their top priority when choosing their next vehicle, according to the study.
By sharing more insights, the report showed that affordability pressure forms the choices of consumers in India, so that some encourage them to explore regular models that are powered by Internal Combustion Engine (ICE).
According to the survey, consumers investigated ice models influenced by affordability reasons and fears related to electric vehicles. Nevertheless, the interest in hybrids and bece remains, it said.
It is remarkable that 36 percent of consumers in the survey gave priority to fast charging, which underlined the increasing expectations of EV infrastructure, according to the report.
Deloitte carried out the survey with a sample size of 1,000 consumers in India from October-December 2024.
“The EV movement does not win Momentum, powered by the interest of consumers in sustainability and cost benefits in the long term. Nevertheless, barriers such as charging infrastructure, prior costs and the life of the battery continue to influence consumers,” said Deloitte India partner and automotive sector leader Rajat leader.
In addition, vehicle performance and in-car functions significantly influence the brand choice. In contrast to developed markets such as Germany and Japan, where the price dominates, the Indian consumers attach more importance to quality and overall driving experience, it said.
Moreover, 72 percent of the people surveyed were willing to change vehicle brand – the second only to China (76 percent) and considerably higher than in the US (54 percent). The study also pointed to a generation shift in emerging vehicle ownership models, with 70 percent of consumers (part of the survey), open between 18-34 for replacing car ownership with Maas solutions. This reflects changing mobility preferences that are powered by financial considerations and urban convenience, it said.
