Vijay Shekhar Sharma, founder and CEO of Paytm, has expressed concern over the increasing prevalence of AI-generated content on social media platforms. While sharing his thoughts on X, Sharma referred to a report fromThe Guardian that delves into the challenges posed by artificial intelligence in content creation.
“I wish we could filter messages by AI bots or humans. Unfortunately, soon you won't know whether you're talking to a human or a bot,” Sharma noted. Along with his statement, he shared screenshots of Grok, X's AI chatbot, suggesting Hindi input for his messages.
The rise of AI-generated content has sparked debate about the spread of “AI slop” – a term used to describe low-quality text, images and videos created by artificial intelligence. This phenomenon is increasingly visible across all platforms, raising concerns about the authenticity and quality of online content.
A recent analysis conducted by AI detection startup Originality AI sheds light on the extent of this problem. The research shows that more than 54 percent of longer English posts on LinkedIn, containing more than 100 words, were likely generated by AI. According to Jon Gillham, CEO of Originality AI, this trend has seen a significant increase since the arrival of ChatGPT in early 2023.
The analysis, which assessed a sample of 8,795 public LinkedIn posts published between January 2018 and October 2024, highlighted that AI-authored content on LinkedIn was virtually negligible through 2023. “The upswing happened when ChatGPT came out,” Gillham told WIRED.
It is striking that the implications of this trend are far-reaching. While AI tools have undoubtedly made content creation more accessible, critics argue that they have also diluted originality and human creativity online. Sharma's concerns echo those of experts who believe that distinguishing between human-generated and AI-generated content could become increasingly difficult, potentially eroding trust in online interactions.
As AI continues to develop, the debate over its impact on the digital space is likely to intensify, with calls for greater transparency and regulation in the use of such tools.